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Jared Hamilton
From: Jared Hamilton
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Justin DiPietro

Justin DiPietro SaleMove Co-founder

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

The Next Step in Car Dealership Evolution

After working with and speaking to hundreds of dealerships, aggregators & industry experts, the SaleMove team has assembled a slideshow that shows how car dealerships have evolved with the Internet and the evolution that will likely unfold in the coming years. It is certainly clear that automotive sales have been moving online for some time. Technology is now on the verge of fully bridging the last gap- replicating the showroom online….

 

Eric Miltsch
Justin, Looks interesting. Is this simply live visitor tracking or is there more to the offering? Is there a limit to the number of beta users you'll be taking on and how long before it comes out of beta?
Justin DiPietro
Hi Eric, Thanks for the comment! The offering is much more then visitor tracking- we focus on replicating the showroom experience. This means co-communication & co-browsing within the browser (no install or popouts). For the beta we are going to take a max of 15 dealers, as the pricing will be significantly lower than the full release. In terms of timing, we will open the beta up around mid summer.
Dennis Galbraith
Justin, I'm looking forward to seeing your product, but I need to provide some clarification for our readers regarding the story told in your presentation. 1) Only about one in three buyers of a new vehicle ever submitted a request for quote during their shopping process. It was roughly one in three ten years ago, and it has been a pretty steady number over the years. 2) Most of the people who submit a request for quote buy a vehicle. It often isn't the same vehicle they requested the quote for and it is not always in the same month they submit the request. However, they are in market and many dealers buying leads are not going to ever know the customer is in market if they don't buy the lead. 3) Improvements are always welcome, but chats are helping dealers sell vehicles today. You can say you have something that will work better, but you can't imply the current systems don't work. Most successful new marketing products provide incremental improvement over what was previously available. That's progress. The pace of change is fast, but it is still more evolution than revolution. Automotive retail is a tough business with low margins. Even a 10% efficiency improvement in just one area can be a big thing. I hope your product will prove to be one of those success stories. Thanks for introducing us to it, and please help us chart your progress.
Justin DiPietro
Dennis, First off I appreciate your response & insight. One thing I love about the automotive industry is there are such great analytical people that are happy to engage in a discussion. I agree that leads submitting a request for a quote are indicative of potential customers that are in market for a vehicle (even if they originate from an aggregator). While these leads still have some value the issue is the shotgunning. Once the same lead is sent to four dealers, these dealers start competing (mostly on price). This counterintuitive both in terms of time and effort as well of a lowering of the overall gross margin on lead. So although they won't know about those leads unless they purchase them, the question really is.. should they?(especially when they already have ~5k people on their website every month). One of our closest advisors is actually the founder of one of the largest aggregators out there...he actually left before they started shotgunning and is not the biggest proponent of the practice. In terms of live chat, I am not implying that the current live chat systems are not effective. Dealerships & other industries are using live chat for generating some sales today. However, live chat was originally designed for customer service not sales. Other than the auto industry, live chat is generally relegated to the customer service section of a website. But, what if it was designed for auto sales? As for improvements over previous products, we have heard from dealerships that they convert roughly 50% of the leads that walk onto their showroom. We know that a 50% conversion is not likely online. But if we can truly replicate the showroom online we know that current conversations will increase. We are happy to discuss our progress on Drivingsales! Also if you have some time and are interested, it would be great to get your feedback after a demo. Feel free to PM or email me- justin@salemove.com
Clarissa Gee
Car dealerships have evolved from humble garages to fully fledged facilities. More so, that they have marked their presence so much, that a customer need not visit the brick and mortar showroom anymore. One can access all the information, select model, variant, color etc, and get the car delivered at home. The same is also with used car sales. Especially with portals like http://www.automotix.net/bargain_cars.html one can choose from a variety of used cars which are priced according to anyone’s budget.

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