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At first glance, it may seem like a lot of dealerships are using live chat on their websites. However, the truth is that most do not use live chat and generally consider the negatives involved with traditional live chat solutions. This presentation is a summary of hundreds of conversations with dealerships about their feelings towards live chat. The number one reason dealerships avoid live chat is because of the SPAM it creates for website visitors. If you are interested in learning more about the 80% of dealers that do not use traditional live chat download the full research report here.