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From: Jared Hamilton
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Justin DiPietro

Justin DiPietro SaleMove Co-founder

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

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Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

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Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Real Time Analytics - Seeing for the first time!

How do you improve something you can’t see?  When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest real-time analytics allow you to not only see the number of visitors on your virtual showroom, but how each of them interacts with your website in real-time. True real-time analytics is equivalent to sitting right next to a visitor as he browses your virtual showroom. What’s more interesting is that it presents a number of advantages:

 

  • Improve website flow

    • Example: Watch visitors as they click through your home screen and change the layout if too many close a recently added coupon.

  • Understand your demographic

    • Example: Compare how a visitor from Citigroup (a business) browses your website differently than a residential/non-business customer

  • React to browsing patterns

    • Example: Discover which are your websites most busiest days/moments and target your marketing efforts accordingly

  • Guide calling customers

    • Example: Identify a customer on your website that has called your phone and help them fill out a credit financing form properly

  • Evaluate your geo-reach

    • Example: Zoom to locate your visitors on a map down to the neighborhood and see how far your (real-time) advertising efforts reach

Interestingly, online publishers, such as the NY Times for example, sport the most sophisticated real-time analytics out there. They use the functionality above to adjust placement, Facebook posts, Twitter and other things in real-time in order to promote pageviews. Real-time analytics can add a lot of value for dealerships. However, the way dealerships use the data will ultimately dictate their success.

 

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At SaleMove our real-time analytics are so advanced we don’t even call them analytics- we refer to them as real-time “movement” because its as if you are watching customers at the physical showroom. We are trying something new- for the next two weeks we are giving away our real-time movement platform for free (forever!). We want every dealer to open their eyes to see their virtual customers for the first time!

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