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From: Jared Hamilton
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Justin DiPietro

Justin DiPietro SaleMove Co-founder

Exclusive Blog Posts

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How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

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5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

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Real Time Analytics - Seeing for the first time!

How do you improve something you can’t see?  When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest real-time analytics allow you to not only see the number of visitors on your virtual showroom, but how each of them interacts with your website in real-time. True real-time analytics is equivalent to sitting right next to a visitor as he browses your virtual showroom. What’s more interesting is that it presents a number of advantages:

 

  • Improve website flow

    • Example: Watch visitors as they click through your home screen and change the layout if too many close a recently added coupon.

  • Understand your demographic

    • Example: Compare how a visitor from Citigroup (a business) browses your website differently than a residential/non-business customer

  • React to browsing patterns

    • Example: Discover which are your websites most busiest days/moments and target your marketing efforts accordingly

  • Guide calling customers

    • Example: Identify a customer on your website that has called your phone and help them fill out a credit financing form properly

  • Evaluate your geo-reach

    • Example: Zoom to locate your visitors on a map down to the neighborhood and see how far your (real-time) advertising efforts reach

Interestingly, online publishers, such as the NY Times for example, sport the most sophisticated real-time analytics out there. They use the functionality above to adjust placement, Facebook posts, Twitter and other things in real-time in order to promote pageviews. Real-time analytics can add a lot of value for dealerships. However, the way dealerships use the data will ultimately dictate their success.

 

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At SaleMove our real-time analytics are so advanced we don’t even call them analytics- we refer to them as real-time “movement” because its as if you are watching customers at the physical showroom. We are trying something new- for the next two weeks we are giving away our real-time movement platform for free (forever!). We want every dealer to open their eyes to see their virtual customers for the first time!

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