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From: Jared Hamilton
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Justin DiPietro

Justin DiPietro SaleMove Co-founder

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

Real Time Analytics - Seeing for the first time!

How do you improve something you can’t see?  When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest real-time analytics allow you to not only see the number of visitors on your virtual showroom, but how each of them interacts with your website in real-time. True real-time analytics is equivalent to sitting right next to a visitor as he browses your virtual showroom. What’s more interesting is that it presents a number of advantages:

 

  • Improve website flow

    • Example: Watch visitors as they click through your home screen and change the layout if too many close a recently added coupon.

  • Understand your demographic

    • Example: Compare how a visitor from Citigroup (a business) browses your website differently than a residential/non-business customer

  • React to browsing patterns

    • Example: Discover which are your websites most busiest days/moments and target your marketing efforts accordingly

  • Guide calling customers

    • Example: Identify a customer on your website that has called your phone and help them fill out a credit financing form properly

  • Evaluate your geo-reach

    • Example: Zoom to locate your visitors on a map down to the neighborhood and see how far your (real-time) advertising efforts reach

Interestingly, online publishers, such as the NY Times for example, sport the most sophisticated real-time analytics out there. They use the functionality above to adjust placement, Facebook posts, Twitter and other things in real-time in order to promote pageviews. Real-time analytics can add a lot of value for dealerships. However, the way dealerships use the data will ultimately dictate their success.

 

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At SaleMove our real-time analytics are so advanced we don’t even call them analytics- we refer to them as real-time “movement” because its as if you are watching customers at the physical showroom. We are trying something new- for the next two weeks we are giving away our real-time movement platform for free (forever!). We want every dealer to open their eyes to see their virtual customers for the first time!

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