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From: Jared Hamilton
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Justin DiPietro

Justin DiPietro SaleMove Co-founder

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Real Time Analytics - Seeing for the first time!

How do you improve something you can’t see?  When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest real-time analytics allow you to not only see the number of visitors on your virtual showroom, but how each of them interacts with your website in real-time. True real-time analytics is equivalent to sitting right next to a visitor as he browses your virtual showroom. What’s more interesting is that it presents a number of advantages:

 

  • Improve website flow

    • Example: Watch visitors as they click through your home screen and change the layout if too many close a recently added coupon.

  • Understand your demographic

    • Example: Compare how a visitor from Citigroup (a business) browses your website differently than a residential/non-business customer

  • React to browsing patterns

    • Example: Discover which are your websites most busiest days/moments and target your marketing efforts accordingly

  • Guide calling customers

    • Example: Identify a customer on your website that has called your phone and help them fill out a credit financing form properly

  • Evaluate your geo-reach

    • Example: Zoom to locate your visitors on a map down to the neighborhood and see how far your (real-time) advertising efforts reach

Interestingly, online publishers, such as the NY Times for example, sport the most sophisticated real-time analytics out there. They use the functionality above to adjust placement, Facebook posts, Twitter and other things in real-time in order to promote pageviews. Real-time analytics can add a lot of value for dealerships. However, the way dealerships use the data will ultimately dictate their success.

 

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At SaleMove our real-time analytics are so advanced we don’t even call them analytics- we refer to them as real-time “movement” because its as if you are watching customers at the physical showroom. We are trying something new- for the next two weeks we are giving away our real-time movement platform for free (forever!). We want every dealer to open their eyes to see their virtual customers for the first time!

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