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Today our friends over at Distilled have opened up their course on SEO for free (just for today). If you have some down time I would suggest going over some of the material (even if it is just the basics).
I've seen some shady SEO and marketing tactics from a few other vendors during my time here at DealerFire. Learning some of the basics can help you avoid vendors that may be using old or bad SEO techniques that are only hurting your dealership's site.
Even if you just use it for free today, you can learn enough to protect your dealership.