Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kathi Kruse

Kathi Kruse President

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

"Social Media Doesn't Make Me Money!"...OMG, Really?

Social Media Doesn't Make Me Money. OMG, Really?Had I not experienced this first hand, I’m not sure I would’ve believed it.

A car dealer said to me, “Social Media doesn’t make me any money”.  This was his objection to adding Social Media as part of the marketing plan for his dealership.  I remained calm and replied respectfully, “Just because you believe that, doesn’t make it true.”  Apparently, he would rather be right than rich.

How willing are you to give up your misconceptions to close more sales?

Social Media is exactly where small businesses (aka: car dealerships) make money.  I didn’t want this post to be about another reason to jump into Social Media–I’ve got plenty of those. Instead, let’s talk about some successes that people are having to illustrate how misconceptions harm your business.

Continuing to sit on the fence about Social Media costs you money.  It’s no longer a question of “If”.  It’s simple: if you want to make money on Social Media, you need to be asking “How”. 

Here are 3 clear examples of how people are making money on Social Media:

1.  Conversation Converts to a Sale. A local New York dealership has very high engagement on their Facebook page.  They’ve built their fans by sharing highly-relevant content and supplementing with cheap, effective Facebook Ads.  Their community manager puts her attention on the local community and they pay her back by liking the page and conversing with the store regularly.  They’ve built up a trust level with the fans and just the other day, one of them reached out to say they were in the market for a new car.  A few days later, their conversation resulted in a sale.

2. Facebook Delivers the Ideal Buyer.  A client (Mike) asked if he could allocate ALL of his marketing budget to Social Media.  His reasoning was his realization that every customer he gets from Facebook is happy, engaged and ready to buy.   Mike develops these lasting sales relationships prior to any fan visiting his store.  He builds genuine trust so the customers feel comfortable working with him. While it’s important to focus time, effort and a budget on Social, your marketing plan should be well-rounded.  After all, your already-existing database is full of repeat customers who have family and friends!

3. Listening Leads to a Sale.  This dealership community manager was listening when their competitor wasn’t.  For several months, she’d been building their Twitter following, engaging in conversations and publishing valuable content to the store’s audience.  Once the store’s credibility was established, the community manager started using Twitter Search to look for conversations people were having about dealership service departments.  She soon came upon a conversation going on around their competitor’s store.  She introduced herself as the store, was human, interested and helpful.  Through a simple one-to-one, the customer set an appointment to service their car the next day.

There are many stories just like these.  Social Media is marketing. If you put together a winning strategy, along with a budget, the very same things can happen for you!

Please don’t tell me that Social Media doesn’t make you money.  It makes money all the time.  The difference is knowing HOW.  It’s a new medium for dealerships and it requires experience and training.  The only thing standing between you and these successful examples is action.  How much longer are you willing to wait to make money on Social Media?

Kathi Kruse
Social Media Coaching & Training
www.krusecontrolinc.com

 

Jim Bell
Great points Kathi. Listen and engage is the key and starting to see a little success there with it on our end.
Kathi Kruse
Great to hear this, Jim. I love hearing success stories so please keep me posted :-)
Jeremy Alicandri
I enjoyed learning a method to help quantify a dealer's social media investment.
Kathi Kruse
Thanks for your feedback, Jeremy! How are you guys doing Social Marketing?

 Unlock all of the community & features  Join Now