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Jared Hamilton
From: Jared Hamilton
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Kathi Kruse

Kathi Kruse President

Exclusive Blog Posts

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

3 Smart Strategies for Turning Social Interactions Into Transactions

3 smart strategies for Turning social interactions into transactions“The world is very noisy so we have to be very clear about what we want people to know about us.” ~Steve Jobs

How many times have you visited a dealership’s Facebook page to find the content is all about them?  I see it everyday.

We’ve all known a narcissist or two in our lives who tries to commandeer our attention.  We also know how uneasy we feel when that’s happening.  We remember to avoid them the next time.

Posting status updates on Facebook or Tweeting only about your brand makes your audience feel the same way.  It’s a total turn off.  It damages your brand and your reputation.

In these days where we get 2.7 seconds to hold someone’s attention, it’s hard to bounce back from having a reputation as a narcissist.  People won’t buy from you.  People won’t recommend you to their network.  Heck, they won’t even bother to think about you again.

I’ve developed 3 smart strategies for attracting the right kind of attention.  These are the roots of Social engagement:

ABC – Always Be Curating

If you’re not devoting at least 2 hours per day to curating relevant and beneficial marketing content for your store, you’re not going to sell anything through Social Media.  The most ideal content is that which you create and it all must speak to your customer.  Blog posts, videos, status updates, and Tweets – you have to be the Publisher of Awesomesauce.  Make it so interesting that people will even make a point to visit your profile to see what new things you’ve posted.  Do whatever you can to help people buy from you.

Grow Your Own Specialist

Content is what drives your Social marketing success and that success culminates into transactions.  Within 3 years’ time, every dealership will have an in-house content writer/strategist.  Google is morphing from an information channel into a knowledge channel.  Google wants to know how you influence others.  The content you share on your profiles, the links, the Social connections you make and everything you create, it all represents your store’s “knowledge footprint”.  No one watches your brand like you do.  Start right now to “grow your own” content creator.  Educate them.  Give them the tools and training they need and you’ll be miles ahead of your competition.

Get Grassroots Employee Buy-In

The reason that certain stores are more successful than others on Social Media is they have an open door policy regarding content ideas from their staff.  Employees who’re on the front lines have access to great information and should be welcomed to contribute.  My friend, Dennis Galbraith, of DrivingSales advocates the cohesiveness that must happen between departments at the dealership in order to compete in this socially-connected world.  The culture of Social Business is community.  The community you’re building around your store’s brand involves your staff as much as your customers.  Develop a process for employees to contribute content ideas.

Sales transactions DO happen on Social Media.  You have to be listening for the lead.  Put these three winning strategies to work, watch engagement rise and your competitor fade into the distance.

Your turn: I love hearing Social Media success stories. Do you have one?

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