Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kayla Schafer

Kayla Schafer Digital Advertising Specialist

Exclusive Blog Posts

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

Using Pinterest To Market To Car Enthusiasts (A Mini Series)

Pinterest Mini Series Part 2

Meet my friend Blaine (see images below). These are his boards filled with his interests. Notice his 'Board' for 'Cars/moto love.' When clicking on that board it takes me to the pictures he has 'pinned.'

Blaine's Pinterest Profile

When clicking on that board it takes me to the picture he has 'pinned.' Clearly, we see he likes motorcycles and classic cars like the orange BMW.

Here is how you can find car enthusiasts like Blaine.

1) Go to the 'Cars & Motorcycle' category.

2) Look for 'Pins' that are specific to your dealership. For example, if you are a Porsche dealership, look for people who have boards that are similar such as "Porsches" or "Luxury Cars," and follow those Pinners.

3) To follow, click on the board name, in the cases below "Porsche." This will take you to their board, and click the big red "Follow" button.

4) To see who you are following and who is following you, simply go back to your profile page where it will show you your profile stats right above your boards.

Just like Twitter, a common courtesy is to ‘follow’ a user back to build your network. Over time, you will build that user/fan base. The main benefit of Pinterest is to join the conversation. Even if these ‘pinners’ are miles away from your dealership, Pinterest Boards let you connect and showcase your brand using the latest social media craze.

dorothy scott
pinterest is a good option of marketing the cars specially for example the BMW Cheap Parts. specially for me that i am an owner of the car parts store. i am glad that my store increases the customers.
Bryan Armstrong
Love the imagery, are you aware of any SEO benefit as yet?

 Unlock all of the community & features  Join Now