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Jared Hamilton
From: Jared Hamilton
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Kayla Schafer

Kayla Schafer Digital Advertising Specialist

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Using Pinterest To Market To Car Enthusiasts (A Mini Series)

Pinterest Mini Series Part 2

Meet my friend Blaine (see images below). These are his boards filled with his interests. Notice his 'Board' for 'Cars/moto love.' When clicking on that board it takes me to the pictures he has 'pinned.'

Blaine's Pinterest Profile

When clicking on that board it takes me to the picture he has 'pinned.' Clearly, we see he likes motorcycles and classic cars like the orange BMW.

Here is how you can find car enthusiasts like Blaine.

1) Go to the 'Cars & Motorcycle' category.

2) Look for 'Pins' that are specific to your dealership. For example, if you are a Porsche dealership, look for people who have boards that are similar such as "Porsches" or "Luxury Cars," and follow those Pinners.

3) To follow, click on the board name, in the cases below "Porsche." This will take you to their board, and click the big red "Follow" button.

4) To see who you are following and who is following you, simply go back to your profile page where it will show you your profile stats right above your boards.

Just like Twitter, a common courtesy is to ‘follow’ a user back to build your network. Over time, you will build that user/fan base. The main benefit of Pinterest is to join the conversation. Even if these ‘pinners’ are miles away from your dealership, Pinterest Boards let you connect and showcase your brand using the latest social media craze.

dorothy scott
pinterest is a good option of marketing the cars specially for example the BMW Cheap Parts. specially for me that i am an owner of the car parts store. i am glad that my store increases the customers.
Bryan Armstrong
Love the imagery, are you aware of any SEO benefit as yet?

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