Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Pinterest Mini Series Part 2
Meet my friend Blaine (see images below). These are his boards filled with his interests. Notice his 'Board' for 'Cars/moto love.' When clicking on that board it takes me to the pictures he has 'pinned.'
Here is how you can find car enthusiasts like Blaine.
1) Go to the 'Cars & Motorcycle' category.
2) Look for 'Pins' that are specific to your dealership. For example, if you are a Porsche dealership, look for people who have boards that are similar such as "Porsches" or "Luxury Cars," and follow those Pinners.
3) To follow, click on the board name, in the cases below "Porsche." This will take you to their board, and click the big red "Follow" button.
4) To see who you are following and who is following you, simply go back to your profile page where it will show you your profile stats right above your boards.
Just like Twitter, a common courtesy is to ‘follow’ a user back to build your network. Over time, you will build that user/fan base. The main benefit of Pinterest is to join the conversation. Even if these ‘pinners’ are miles away from your dealership, Pinterest Boards let you connect and showcase your brand using the latest social media craze.