Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
A Mini Series, Part 3
Now that we’ve gotten the creative juices flowing, here are some best practices before you start “pinning” away.
Here is a great example of a Lexus dealership building their brand on Pinterest.
This GM dealer is using Pinterest by labeling their "Boards" after their vehicle line-up such as Chevrolet Cruze, Malibu, Camaro, Volt as well as Cadillac and Buick models too. In addition to the vehicles, they are using other "Board" as creative pieces to give their dealership some local flavor and personality by including "Boards" called GM Classics, Ontario (where they are located), Travel and so forth.
Once you have created your "Boards", users can interact and “repin” these images, thus creating greater brand equity in a fun new visual way.