We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Can a dealership use Pinterest to build their brand? The answer is yes. Social media is all about identifying and expressing ourselves. Pinterest has taken this one step further by expressing “cool” things we find on the internet through pictures. Get your dealership in on the action with these ideas.
Five Creative Ways to Build Your Brand on Pinterest
The above tips will help you activate the hidden benefit of Pinterest no one thinks about: links! Pinterest has taken this to a new level. When a user “pins” an image from a web page, it is creating a link, in a quick and easy fashion that the user doesn’t even realize that is what they are doing. This can help drive traffic to a website such as a blog, dealer website or other site where the image orginated from.
In conclusion, these are just a few ways dealers can capitalize on the Pinterest craze. Even though Pinterest hasn’t built out a “business page” like Facebook has, other brands have quickly jumped on the band wagon, most in the home décor or retail sector. After all, cars are a section of retail too, right?
Does your dealership have a Pinterest yet? If so, what are your favorite ways to use Pinterest at your dealership?
Kayla Schafer, Digital Advertising Specialist, has worked in digital for the past 4 years. Her specialties include social media, search engine marketing and account management. Kayla's first car was a 1982 Datsun 280Z Turbo, 5 speed, color red.