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Kayla Schafer

Kayla Schafer Digital Advertising Specialist

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5 “Pinteresting” Ways to Build Your Dealership Brand (A Mini Series)

Can a dealership use Pinterest to build their brand? The answer is yes. Social media is all about identifying and expressing ourselves. Pinterest has taken this one step further by expressing “cool” things we find on the internet through pictures. Get your dealership in on the action with these ideas.

Five Creative Ways to Build Your Brand on Pinterest

  1. Create a board for each model. For example a Chevy dealer may create boards for Corvettes, Camaros and/or Silverados. Upload your own photos (make sure they are high quality!) or find some on the internet.
  2. If your dealership has a performance center, or you specialize in customization, you can take photos of the cars and place them in a board named “Our Work.” Here you can showcase all the special features you have done that you can show your customers (and have them drooling).
  3. I would go one step further with the above and break it out by “Our Work: Interiors” and “Our Work: Exteriors” if that is an option that you provide the customer.
  4. Make a time capsule. If your dealership has been around for a couple of decades, rustle up some old photos and make a story about your dealership through pictures. Highlight your old showcase room all lit up, special events that took place, the founders of the dealership, and/or special appearances throughout the years.
  5. Host a Pinterest contest. Have users create boards of their favorite models, and raffle off a prize.

The above tips will help you activate the hidden benefit of Pinterest no one thinks about: links! Pinterest has taken this to a new level. When a user “pins” an image from a web page, it is creating a link, in a quick and easy fashion that the user doesn’t even realize that is what they are doing. This can help drive traffic to a website such as a blog, dealer website or other site where the image orginated from.

In conclusion, these are just a few ways dealers can capitalize on the Pinterest craze. Even though Pinterest hasn’t built out a “business page” like Facebook has, other brands have quickly jumped on the band wagon, most in the home décor or retail sector. After all, cars are a section of retail too, right?

Does your dealership have a Pinterest yet? If so, what are your favorite ways to use Pinterest at your dealership?

Kayla Schafer, Digital Advertising Specialist, has worked in digital for the past 4 years. Her specialties include social media, search engine marketing and account management. Kayla's first car was a 1982 Datsun 280Z Turbo, 5 speed, color red.

Katherine F.
This is a really great way to leverage user's organic interest in Pinterest. In this case, the trend can easily be your friend. Really insightful article and great way to create buzz and brand your dealership!
Chris Costner
Bravo Kayla. I have had tunnel vision for the most part in my Pinterest activities and the results have been "vanilla" looking back. This post really opened up the box of thinking. Great read definitely.
Joey Little
I do agree with you but I believe a dealership should use Pinterest to become closer with their community. Creating boards highlighting the local charities they are involved with, local high school sports teams, community events, etc. Sure posting your inventory to Pinterest sounds like a great idea but I think using Pinterest to create more emotional connection with the local community could be a better strategy. The same strategy works on Facebook.

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