Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kayla Schafer

Kayla Schafer Digital Advertising Specialist

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

A ‘Pinteresting’ Experiment: The Case of the Pink Car

A Mini Series: Part 4, Final Episode. 

Putting together everything we have learned in this miniseries, I created a little experiment. I created a “Car” Board on my Pinterest profile to see what kind of results I would get. I posted 2 “beefy” trucks and 2 classic cars. I added hash tags like #ClassicCars, #CustomTruck, #Chevy and #ChevySilverado to see if this would help in search visibility. The results are in-and they surprised me!

 

Here’s the verdict: my classic pink car got 2 likes and 21 “repins” in the four hours since it’s been posted. It’s my most successful pin to date. In the four weeks since posting, the total stats are 12 likes and 68 “repins.” My trucks were more of a slow boil. Currently, the white truck received 38 “repins,” where as the red truck only has 6 “repins.”

Slowly, I added in other vehicles to see how they would perform. Check out the image below. 

 

Toyota Celica: An Overnight Celebrity

Yesterday afternoon, I posted the new 2012 Toyota Celica rumored to hit the market this year. Overnight, this pin got 12 likes, 1 comment and 47 repins. What does this mean for your dealership? Volume and visibility! The more people that “repin” your image, the more likely it is that that person’s followers are going to see the pin and potentially “repin” or like the image, therefore increasing brand visibility.

Compare these results to familiar sites like Facebook or Twitter. When was the last time you got 21 likes on Facebook in the span of a single morning, or 21 retweets in the afternoon? This gives you an idea of the true explosive reach of Pinterest, and why it’s a must for car dealers to set up a drool-worthy candy store on the Internet’s most active new playground.

In conclusion, Pinterest can be a great asset to a dealership. Like in the case of my pink classic car pin, a dealership can post images on Pinterest and inspire new visitors. If that pink car was linked to my dealership website, we could potentially drive 21 new visitors (and potentially new customers) to the website in just four hours. Not too shabby!

If you would like to see my “Cool Cars” pinboard follow me on Pinterest at http://pinterest.com/kaylacobalt/

 

Kayla Schafer, Digital Advertising Specialist, has worked in digital for the past 4 years. Her specialties include social media, search engine marketing and account management. Kayla's first car was a 1982 Datsun 280Z Turbo, 5 speed, color red.
Curt Cobaine
Well it is a good marketing strategy to include somewhat "concealed" ads thru the use of social media. it catches attention faster because people are more inclined to this type of awareness because of the internet. Speaking of which, I love the look of that new Toyota Celica! A little more pimping like adding some good looking Replacement Car Bumper Accessories on that and it'd get more Pinterest attention

 Unlock all of the community & features  Join Now