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Keith Platt

Keith Platt Senior Dealer Educator

Profile

Name: Keith Platt
Title: Senior Dealer Educator
Company: Cox Automotive Inc
Phone: Private
Location: Private , Private
Summary:
With a variety of automotive, eBusiness and advertising experience over 28 years, Platt has worked with thousands of dealers implementing best practices, proven techniques and solutions that have had tremendous positive impacts on dealer's bottom-line.

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Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

We Owe Process

We Owe Process

I am looking for some of the best practices on We Owe process, any advice would be appreciated.   …

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

Eyeglasses are Exactly Like Cars - At Least in These 3 Key Ways

Eyeglasses are Exactly Like Cars - At Least in These 3 Key Ways

Do you remember the last time you were in an eyeglasses store? Chances are it wasn’t particularly memorable or positive. People are over this type of…

10 Tips for More Effective Sales Calls

10 Tips for More Effective Sales Calls

One of the core functions of the independent auto sales rep is to follow up with leads. When you receive information from an interested buyer—vi…

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