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Keith Platt

Keith Platt Senior Dealer Educator

Profile

Name: Keith Platt
Title: Senior Dealer Educator
Company: Cox Automotive Inc
Phone: Private
Location: Private , Private
Summary:
With a variety of automotive, eBusiness and advertising experience over 28 years, Platt has worked with thousands of dealers implementing best practices, proven techniques and solutions that have had tremendous positive impacts on dealer's bottom-line.

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Blog Posts

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, o…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

Are You Playing Russian Roulette With Your Marketing?

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces di…

Ride Sharing Relates to Buying a Car Online

Ride Sharing Relates to Buying a Car Online

Where They Should Intersect Jalopnik had an excellent comment of the day (kudos to cleverusername): Ewber. Where you can carry a gun, fli…

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

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