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Jared Hamilton
From: Jared Hamilton
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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

1. “Quiet Panther”      安靜的每週獅
Websites Should Be Seen and Not Heard
You wouldn’t set off the horns of every one of your showroom cars just as a customer opens the door—so don’t do it on the Web! Remember, customers with jobs don’t need the “Boss I’m Car Shopping Instead of Working” alarm to go off at their own desk. Use sound where it makes sense, but let the shoppers choose when to turn it on:  Make friends with your site, not unemployment!

2. “Running Tiger”     執行老虎
Driving Traffic via SEO is More Than Just Meta Tags and Page Titles
Don’t expect your current success via yesterday’s SEO to last—are you creating and posting online video on your site?  Do you YouTube?  Are you pursuing back-links from Social Media? Do you blog?  Have any micro sites?  The Internet isn’t a RonCo “Set It and Forget It” appliance, so don’t treat it that way.  Stay on top of it!

3. “Dancing Monkey”   跳舞猴子
Live Chat to a Dead Head is Only Good at Concerts
The mega fans of The Grateful Dead should never provide live chat services—are you checking what you’re getting with your online chat service? Make sure they answer well and successfully set appointments by “mystery chatting” them yourself.  And do it often.  And if you’re not using chat or not considering it, you’re missing a very valuable sales conversion tool—you worked hard to get the shopper to your site, so start the sales engagement there!

4. “Lightning Snake”  閃電蛇
Hosting Short Videos Means Never Having to Say We Suck
Twenty seconds is a long time on the Internet.  Don’t be afraid to edit down your customers’ video testimonials before you post them, or better yet tell them briefly how to “get to the meat” when they talk.  Even the most positive but too-long testimonial says “We Suck!” out in the wilds of the Internet.  And also get that video walk-around down to the “Quick and Powerful” level.  And one more thing: Be sure to scroll your website and phone number across the bottom of all videos—don’t waste those precious few seconds of a customer's attention by not doing the right self-promoting.

5. “Knowing Crane”   知道蒼鷺
The Buzz of Social Media Might be From the Chainsaw You’re Taking to Your Business

You need to get past the buzz words with Social Media, and in a hurry—you shouldn't just "buy services" for this, you need to understand and plan what you're doing.  Do you know how to monetize Tweet for your fixed ops, how to respond to issues, and how to create business for yourself on Facebook and other Social Media?  You would laugh at a dork who walked into a party and shoved his business car rudely under everyone’s nose—so don’t be that dork in Social Media! Learn how to interact or you'll get ignored, or, worse, derided in business-killing ways.  And Online Reputation Management is a modern and very real business need, encompassing both Social Media and the Internet at large (can you say “Google Business Reviews”?).  Do you manage your Facebook fan pages several times a day? Do you watch Twitter for your business’ name—what are people saying about you?  And there's so much more!

Jared Hamilton
Keith - this is one of the most creative blog post I have seen. It was creative, fun to read and on target, I loved it! Running a dealerships marketing is an ever evolving game. Its crazy how fast the tools change, and how much dealers need to constantly create new and fresh ideas to turn into content. so many people are rushing out today and buying services that full buzz words and dont generate ROI. Its a bummer, one day the buzz word bubble will pop and real results will be king again.
Keith Shetterly
Thanks Jared! Very good way to put that "Buzz Words Bubble" . . . I like that!
Dave Erickson
I really liked this post too. Especially the piece about music. You would think that (and many other points you made) would be a given but sadly they aren't. My first week at this job I asked them to please turn off the music and you would have thought I asked them to turn off the air conditioning. It's a year later. Music still plays. Same song even. I can hear the horrific jingle in my head as I type this thinking about it.
Eric Miltsch
Keith, Awesome job of turning what could have been a standard post into something that is nearly impossible to not finish reading. Love seeing fresh ideas like this...
Bart Wilson
Confucious say, "excellent"!

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