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Jared Hamilton
From: Jared Hamilton
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Keith Shetterly

Keith Shetterly Owner

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Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Shetterly's Three Laws of... Sales Success

1) Great technology alone is not success; it is only part of sales process or marketing, or both.

2) Great marketing or great process is not success; each alone only prolongs less-than-best results.

3) Great sales processes + great marketing = great sales, which IS success!

 

 
(from the dealership series "Shetterly's Three Laws of...")
 

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com
Jared Hamilton
you can take a very average, or slightly below average sales person and give them a good process and they will achieve above average results. Its all about the execution!
Keith Shetterly
Each component can be improved. For dealership success, true success being their best result, the salesperson is only part of it.
Bryan Armstrong
I've always said that average people executing great processes will yield above average results. I believe the issue to be that we as managers fail to continually inspect our expectations, egos surge from success and shortcuts begin to happen. After the fall we once again circle around to "the basics". Seriously? Success could be defined by doing something simple extremely well and consistently.
Keith Shetterly
@ Bryan, yep, seriously! I put these down because I'm trying to simplify, not just revisit. I want dealers to measure success by what's possible if they do great processes AND great marketing, no matter the technologies they use. This is how I've come to measure my own work: "Mediocrity is a habit. Excellence is a choic." Simple, but effective. Same as the Three Laws. Thanks!
Bryan Armstrong
"@ Bryan, yep, seriously" Keith, wanted to make sure you understood I was AGREEING with you. I think it is absolutely ridiculous that we fail to execute basics daily yet are always wanting to buy a solution to make up for perceived shortcomings. How about spending the money training your current staff and taking care of your current customers? THAT would yeild higher R.O.I. in the long term. Keep bringing the "LAWS" I love it.

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