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Jared Hamilton
From: Jared Hamilton
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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Shetterly's Three Laws of... Sales Success

1) Great technology alone is not success; it is only part of sales process or marketing, or both.

2) Great marketing or great process is not success; each alone only prolongs less-than-best results.

3) Great sales processes + great marketing = great sales, which IS success!

 

 
(from the dealership series "Shetterly's Three Laws of...")
 

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com
Jared Hamilton
you can take a very average, or slightly below average sales person and give them a good process and they will achieve above average results. Its all about the execution!
Keith Shetterly
Each component can be improved. For dealership success, true success being their best result, the salesperson is only part of it.
Bryan Armstrong
I've always said that average people executing great processes will yield above average results. I believe the issue to be that we as managers fail to continually inspect our expectations, egos surge from success and shortcuts begin to happen. After the fall we once again circle around to "the basics". Seriously? Success could be defined by doing something simple extremely well and consistently.
Keith Shetterly
@ Bryan, yep, seriously! I put these down because I'm trying to simplify, not just revisit. I want dealers to measure success by what's possible if they do great processes AND great marketing, no matter the technologies they use. This is how I've come to measure my own work: "Mediocrity is a habit. Excellence is a choic." Simple, but effective. Same as the Three Laws. Thanks!
Bryan Armstrong
"@ Bryan, yep, seriously" Keith, wanted to make sure you understood I was AGREEING with you. I think it is absolutely ridiculous that we fail to execute basics daily yet are always wanting to buy a solution to make up for perceived shortcomings. How about spending the money training your current staff and taking care of your current customers? THAT would yeild higher R.O.I. in the long term. Keep bringing the "LAWS" I love it.

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