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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Shetterly's Three Laws of... the Internet

1) Every customer is an "Internet Customer.  With upwards of 90% of people car-shopping online, don't focus on the 10%.  They're ALL educated on the Internet now.
 
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or it is going to absorb your business and all it means.  And YOU get to go away.

3) The Internet will amplify business-damaging negativity about dealerships all by itself, and the world will know all about it--and you cannot stop it from doing that.  To have it amplify your dealership's positives to consumers far beyond those negatives, you must do work both creating lots of real positives and having the Internet present them to the world.
 
(from the dealership series "Shetterly's Three Laws of...")

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com

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