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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Shetterly's Three Laws of... the Internet

1) Every customer is an "Internet Customer.  With upwards of 90% of people car-shopping online, don't focus on the 10%.  They're ALL educated on the Internet now.
 
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or it is going to absorb your business and all it means.  And YOU get to go away.

3) The Internet will amplify business-damaging negativity about dealerships all by itself, and the world will know all about it--and you cannot stop it from doing that.  To have it amplify your dealership's positives to consumers far beyond those negatives, you must do work both creating lots of real positives and having the Internet present them to the world.
 
(from the dealership series "Shetterly's Three Laws of...")

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com

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