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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Shetterly's Three Laws of... the Internet

1) Every customer is an "Internet Customer.  With upwards of 90% of people car-shopping online, don't focus on the 10%.  They're ALL educated on the Internet now.
 
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or it is going to absorb your business and all it means.  And YOU get to go away.

3) The Internet will amplify business-damaging negativity about dealerships all by itself, and the world will know all about it--and you cannot stop it from doing that.  To have it amplify your dealership's positives to consumers far beyond those negatives, you must do work both creating lots of real positives and having the Internet present them to the world.
 
(from the dealership series "Shetterly's Three Laws of...")

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com

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