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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

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Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Shetterly's Three Laws of... Women Buyers

 

 

1) Hire some women!  Women buyers will, on average, prefer to buy a vehicle from another woman when they can--and women salespeople are awesome.  By the way, women salespeople will do a great job with male buyers, too.

2) Smile and understand their power.  Lots of women are on their own and earning money these days, and, when in families, women statistically make most of the car-purchasing decisions, anyway--so, if you can pleasantly help women smartly enjoy their vehicle purchase, you will get some of your best sales.  And referrals.

3) Sell with polite confidence.  Women don't want to buy vehicles from mean or weak people, male or female, which means--no matter your own gender--you'll lose the sale if you are condescending or disrespectful.  Or just don't know your product.

 

**To help be sure I wasn't a total Neanderthal about this, I vetted some of these ideas with Dr. Elizabeth Archuleta, whom I would like to thank.  Regardless, though, I take full responsibility for the idea and content of this article.

 

(from the dealership series Shetterly's Three Laws of...)

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com

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