Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Shetterly's Three Laws of... Women Buyers

 

 

1) Hire some women!  Women buyers will, on average, prefer to buy a vehicle from another woman when they can--and women salespeople are awesome.  By the way, women salespeople will do a great job with male buyers, too.

2) Smile and understand their power.  Lots of women are on their own and earning money these days, and, when in families, women statistically make most of the car-purchasing decisions, anyway--so, if you can pleasantly help women smartly enjoy their vehicle purchase, you will get some of your best sales.  And referrals.

3) Sell with polite confidence.  Women don't want to buy vehicles from mean or weak people, male or female, which means--no matter your own gender--you'll lose the sale if you are condescending or disrespectful.  Or just don't know your product.

 

**To help be sure I wasn't a total Neanderthal about this, I vetted some of these ideas with Dr. Elizabeth Archuleta, whom I would like to thank.  Regardless, though, I take full responsibility for the idea and content of this article.

 

(from the dealership series Shetterly's Three Laws of...)

By Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com

 Unlock all of the community & features  Join Now