1) Keep It Short. People don't watch commercials, they Watch Shows and Put Up With Commercials. And the Internet did NOT improve their patience!
2) Make It Fun to Watch and Share. Entertainment is the largest video audience, NOT education--so tell a great story, show your product, and leave the detailed info for a store visit. And remember: If your video makes them smile, they'll share it.
3) Include Calls to Action and SEO. Tell your viewers to come buy something and how and why! And remind them to share your video--and don't forget to tag the video with your website URL, keywords, etc. so that you get the full value of online video SEO.
Copyright 2011 Keith Shetterly