Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Certified Me: I Am Who I Am


I am who I am.  I am me!  I work as me, I advise as me, and I write and publish as me.  I am this way because, as a person, I fit the “new credibility” very well:  I am all over the Web, and you can reach me by email and phone if you go to my website.  You can find me, easily, and find out about me, because I don’t hide.  I am real.  And I don’t ever use pseudonyms for my work, and I don’t participate in pseudonyms for hire, either--so don’t bother asking me to ghost write for you as some have requested.  The answer is “No”.

I have experience and a mind you can purchase services from, but many times I give away so much for free that my friends want to tie me up and gag me to get me to stop talking myself out of money.  I don’t adjust my ethics versus what I’m paid to do (you can’t hire me if I don’t basically agree with you on some important level), and you can’t get me to say or do just anything you want by waving a fat checkbook at me. 

Whenever and wherever I express myself, smart or stupid, I own it.  And you can find me on the web very easily.  That’s the new credibility, “Certified Me!”, to just be who you are on the Web and be honest there.   Come on along!

Are you with me?

By Keith Shetterly
Copyright 2012 All Rights Reserved
www.keithshetterly.com keithshetterly@gmail.com

Dennis Galbraith
Good points Keith. I think the issue can be separated into two distinct parts. Writing words for someone else is a matter of personal preference. Over the years, I've helped over 100 companies hone their marketing messages, and written speeches for other people. I have no regrets about that work. On the other hand, letting someone else print their marketing message under your name is an ethical lapse if you've built your name up as a credible, independent source. Some will choose to sell out their credibility, and some will do it over and over again. I know where you stand my friend, and I am with you.
Brent Albrecht
Keith, I am with you. nicely said. I don't believe you are talking yourself out of money though. Other money comes in to those who help the industry and help others, and I like to think that money outweighs whatever might be lost giving free advice.
Keith Shetterly
Thanks Dennis and Brent. It's nice to know that other folks care enough about stuff like this to read and comment.
Keith Shetterly
Dennis, by the way I don't have a problem with folks who DO ghost write--I just don't do it as I only have one product (me!), and I try to sell that. :) I do, however, have a problem with people who write under pseudonyms to drive business to their OWN business, which I have seen too much of. I am NOT talking about you, and I hold you in highest regard. I learn a lot from you every time we speak, so no worries. :)
Keith Shetterly
Brent, I do give a lot away. I just can't help myself! :)

 Unlock all of the community & features  Join Now