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From: Jared Hamilton
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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

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How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Certified Me: I Am Who I Am


I am who I am.  I am me!  I work as me, I advise as me, and I write and publish as me.  I am this way because, as a person, I fit the “new credibility” very well:  I am all over the Web, and you can reach me by email and phone if you go to my website.  You can find me, easily, and find out about me, because I don’t hide.  I am real.  And I don’t ever use pseudonyms for my work, and I don’t participate in pseudonyms for hire, either--so don’t bother asking me to ghost write for you as some have requested.  The answer is “No”.

I have experience and a mind you can purchase services from, but many times I give away so much for free that my friends want to tie me up and gag me to get me to stop talking myself out of money.  I don’t adjust my ethics versus what I’m paid to do (you can’t hire me if I don’t basically agree with you on some important level), and you can’t get me to say or do just anything you want by waving a fat checkbook at me. 

Whenever and wherever I express myself, smart or stupid, I own it.  And you can find me on the web very easily.  That’s the new credibility, “Certified Me!”, to just be who you are on the Web and be honest there.   Come on along!

Are you with me?

By Keith Shetterly
Copyright 2012 All Rights Reserved
www.keithshetterly.com keithshetterly@gmail.com

Dennis Galbraith
Good points Keith. I think the issue can be separated into two distinct parts. Writing words for someone else is a matter of personal preference. Over the years, I've helped over 100 companies hone their marketing messages, and written speeches for other people. I have no regrets about that work. On the other hand, letting someone else print their marketing message under your name is an ethical lapse if you've built your name up as a credible, independent source. Some will choose to sell out their credibility, and some will do it over and over again. I know where you stand my friend, and I am with you.
Brent Albrecht
Keith, I am with you. nicely said. I don't believe you are talking yourself out of money though. Other money comes in to those who help the industry and help others, and I like to think that money outweighs whatever might be lost giving free advice.
Keith Shetterly
Thanks Dennis and Brent. It's nice to know that other folks care enough about stuff like this to read and comment.
Keith Shetterly
Dennis, by the way I don't have a problem with folks who DO ghost write--I just don't do it as I only have one product (me!), and I try to sell that. :) I do, however, have a problem with people who write under pseudonyms to drive business to their OWN business, which I have seen too much of. I am NOT talking about you, and I hold you in highest regard. I learn a lot from you every time we speak, so no worries. :)
Keith Shetterly
Brent, I do give a lot away. I just can't help myself! :)

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