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Jared Hamilton
From: Jared Hamilton
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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

5 Steps to Effective Offboarding

5 Steps to Effective Offboarding

In a widely-publicized case that’s still under litigation, Wolf Auto Center in Colorado alleges that two former dealership employees "used their…

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Why Our Process Fails for the Modern Vehicle Shopper

Jeremy Alicandri
Great graphic Keith! I enjoyed this!
Keith Shetterly
Thanks! This trades on a graphic I saw sometime in the early 70's that showed how a product gets haywire moving from marketing, to engineering, to development, to production, to the consumer. I thought it applied very well to the car biz and so made one for us.
Brady Irvine
I love it Keith, very clever.
Jeremy Alicandri
Yes, certainly sums it up!

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