Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Every successful business wins because it has at least these dimensions: The Paper, The Plan—and The People.
The People. The third dimension. The Winning Dimension.
The three dimensions of every object are length, width, and height. And any plan on paper (or on a computer screen) is no different—having length and width, two dimensions—but people add that third dimension. And it’s the critical dimension for success.
Think about it, for, say, a phone script in the car business: The paper and words are two dimensions, but sales success comes from people as the third dimension. It’s never, ever the words and paper that make appointments and sales, it’s the people you have on the phone!
It’s the same way in sports, The two dimensions of the chalk and chalkboard lay out the football plays, but it is the people—the team—who execute the plays with runs on the field, passes in the air, and kicks through the goal posts that win the game. For baseball, there’s paper with the team stats on it, but it’s the players who field more balls and execute more hits, and bring winning averages to the field, that win the game. Even in basketball, it’s the court with lines and lanes that defines the two-dimensional boundaries of the game, but it's the team that runs, shoots, jumps, and flies through the air at amazing heights to make baskets that brings the winning difference in the score!
The third dimension is where all success happens, where all business success happens. Not over the line, but above the line; not on the paper, but in the person. People are the critical third dimension of success, and without them in that dimension no business wins. And we need to win!
People: The Winning Dimension.