Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

The Winning Dimension

Every successful business wins because it has at least these dimensions:  The Paper, The Plan—and The People.   

The People.  The third dimension.  The Winning Dimension.

The three dimensions of every object are length, width, and height.  And any plan on paper (or on a computer screen) is no different—having length and width, two dimensions—but people add that third dimension.  And it’s the critical dimension for success.

Think about it, for, say, a phone script in the car business:  The paper and words are two dimensions, but sales success comes from people as the third dimension.  It’s never, ever the words and paper that make appointments and sales, it’s the people you have on the phone!

It’s the same way in sports,  The two dimensions of the chalk and chalkboard lay out the football plays, but it is the people—the team—who execute the plays with runs on the field, passes in the air, and kicks through the goal posts that win the game.  For baseball, there’s paper with the team stats on it, but it’s the players who field more balls and execute more hits, and bring winning averages to the field, that win the game.  Even in basketball, it’s the court with lines and lanes that defines the two-dimensional boundaries of the game, but it's the team that runs, shoots, jumps, and flies through the air at amazing heights to make baskets that brings the winning difference in the score!

The third dimension is where all success happens, where all business success happens.  Not over the line, but above the line; not on the paper, but in the person.  People are the critical third dimension of success, and without them in that dimension no business wins.  And we need to win!

People:  The Winning Dimension.

 

Copyright 2012 Keith Shetterly
All Rights Reserved  www.keithshetterly.com
keithshetterly@gmail.com

Jim Bell
Great post Keith. That has always been my thoughts. It all comes down to people, process, and execution. Without the 3 working, you will miss success, but when you have all three, you will get to where you need to be.

 Unlock all of the community & features  Join Now