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Keith Shetterly

Keith Shetterly Owner

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Big Data: Not Internet 3.0, Internet to the 10th Power!

 

Big Data is hard to think about for some and so it becomes nebulous:  So, what is it?  It IS a business advantage--it’s not Internet 2.5 or Internet 3.0, it’s Internet^10.  These are some of the coming things possible (some already here!) for dealers to target for SALES with Big Data:
  1. KNOW when your current customers are shopping elsewhere for vehicles:  Customer Retention.
  2. KNOW which of your Aged Internet Leads are still in-market.  And what they are shopping for:  Maximize Lead-Based Sales.
  3. KNOW when your current customers are hitting “life-changing” (read that “vehicle-sales-making”) events such as increase in income, pregnancy, or house purchase:   Life-Targeted Marketing.
  4. KNOW which area to target shoppers who are NOT your customers: Conquest Sales.
  5. KNOW what sources of advertising most drive your business:  Advertising Sourcing.
  6. KNOW what inventory is trending so that you can adjust your lot:  Laser-Focused Inventory Management.
  7. And more . . .
And these are some of the things possible for vendors who would like to sell to dealers:
  1. KNOW which dealers you currently have who are online using search terms that apply to your business:  Customer Retention.
  2. KNOW which area has dealers you do NOT have signed up but are searching for your services:  Conquest Sales.
  3. KNOW which dealers are under-performing for their DMA (in sales, customer satisfaction, etc.) so that you can target them for help:  Growth Sales.
  4. And more . . .
Sound crazy?  It’s not.  Not at all.  Big Data is coming for the car business, and it’s going to change everything.  Want to know when and where it can help you?  Stay tuned!
 
P.S. I recommend everyone really interested in this topic to set a Google alert on "Big Data". Here's a short sample below to consider.
 
By Keith Shetterly, keithshetterly@gmail.com
Copyright 2012 All Rights Reserved
www.keithshetterly.com
 
 
-----------sample "big data" Google alert article list follows------------
hanging the World: Big Data and the Cloud
The Atlantic
But while two years ago, Cloud computing was appealing mainly because of its "pay per use" model (ideal in tough economic times), today, it is becoming more important because it is the enabler ofbig data analytics. As a quick review, big data is a ...
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By Decade's End, Big Data Will Be Bigger Than Ever
U.S. News & World Report
Information technology will be one of the fastest-growing fields this decade as commerce has gone digital in industries across the board. While the world may not see the turn-of-the century staffing crunch that was feared during the transition to Y2K ...
See all stories on this topic »
The Promise of Big Data in Public Safety and Justice
Government Technology
The world is overwhelmed by data — and the prospects are for more than we can drink in for as far as we can see. Studies by IBM and Cisco have concluded that 90 percent of the data in the world today has been acquired in the past 18 months, and that ...
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Government Technology
LexisNexis Showcases Big Data to Contain Costs and Improve Health Care ...
The Herald | HeraldOnline.com
ATLANTA — LexisNexis® Risk Solutions announced today its participation in the National Health IT Week celebration (http://www.healthitweek.org/) September 10-14, highlighting the use of data and analytics to drive down improper payments and ensure ...
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AppFirst DevOps Dashboard Delivers Systems, Apps, Business Metrics ...
eWeek
AppFirst collects millions of infrastructure, application and business metrics that are aggregated and correlated in a single big data repository. Data is collected continuously to provide customers with visibility into their entire infrastructure and ...
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HP Unveils New Enterprise Data Security Offerings
eWeek
With businesses using more cloud, mobile and big data strategies, perimeter-based security needs to be updated to proactive, intelligent security methods, says Hewlett-Packard. Hewlett-Packard unveiled several new data security products and services Sept.
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3M on Winning the Second Click with Big Data Appliances at BrightEdge ...
Search Engine Watch
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy's and Andy Johns, Product Manager of ...
See all stories on this topic »
Group Emerges to Develop Big Data Privacy Standards
Compliance Week
Companies are just starting to consider how to unlock the massive potential of Big Data—the enormous and variant streams of information they are capturing, coupled with sophisticated tools to analyze them—and how to avoid the privacy and data ...
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Social/Mobile Analytics Company Kontagent Commits To Future In Toronto Via ...
IT News Online
The company foresees developing products that address Big Data analytics in a number of new and expanding business categories, and intends to leverage Toronto's considerable engineering talent base to help with product innovation and development.
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Bryan Armstrong
Knowledge is Power! :)
Keith Shetterly
Exactly, Bryan. Exactly!
Keith Shetterly
Oh. And Driving Sales Executive Summit . . . keynote is on BIG DATA.

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