A CRM that you actually use is almost a license to print money.

Seriously: Would you argue with a printing press expense every month if you could print many times the expense in money you could use? Do you realize that a CRM is really an ATM full of money that you can, with a few clicks, get money and sales from, directly? Did you have an “OMG” moment right there? “CRM is an ATM, OMG!”? :)

Yes! Tens of thousands of dollars A MONTH sit in your CRM, and you don’t withdraw it: For the last ten years, I am always surprised that CRMs are seen as some expense and so often not used. It starts on the sales floor, which by the way is only about 10% of a CRM’s value.

On the floor, salespeople grouse about CRM usability, so CRMs fix that. Hopefully. And CRMs also go mobile (when they can), which, by the way—if you haven’t figured it out yet—cell phones are the new “glass” your salespeople watch while waiting for the mythical Up Bus. And so CRMs help you manage the sales process, from the door to the sale—but as I wrote above that’s all about using a CRM for only about 10% of its value!

In fact, casting a CRM as a tool JUST for your sales floor actually BURNS the money in your CRM ATM. Did you know that you can do email marketing from your CRM to generate high-dollar service and sales business from your owner base to your unsold traffic? And do it every month?

Did you know that you can generate call lists for your salespeople and/or for your BDC? And keep track of the revenue from those calls and their results? Or create your own solid lists with real money in them that you can use with Direct Mail? CRM, ATM, OMG! Right??

So, now, get to withdrawing your money with those vehicle sales and service ROs from your CRM ATM today. If you want more advice, since I was an eComm Director for almost six years doing this and more, contact me--I will help you, even if you don't use my CRM.

Because CRM = ATM! OMG! :)

Thanks,

Keith Shetterly, Consultant
keithshetterly@gmail.com