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Pros: Customers find this tool, fair. The offer stands for a few days, so people can take time to make sure of their purchase.
Pros: Since acquiring this tool our trade-ins are happening everywhere.
Pros: People use it for information but not to trade.
Cons: Not as popular as days gone by.
Pros: This offer is a magnet for leads. Many deals placed.
Pros: Creates action on our site and we get the information.
Cons: Isn't effective for us.
Pros: Not much action with this offer.
Pros: Many hits on this tool. Everyone wants to know what KBB rates their car. We get the information .
Pros: We like it too. Volume makes up the difference. Many vehicles sold.
Pros: Pros: Auto trader seems to have the trade-in option that people prefer.
Cons: Cons: Not enough action to be worth the price.
Pros: It is a good product but not as attractive as other options.
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