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Pros: People like to think they are getting a deal, and they are.
Cons: I make less commission but volume makes up for it.
Pros: Many sales attributed. People like and trust this offer.
Cons: We have to lower prices to get the sale.
Pros: People use it and count on it. Can be confusing to us and them.
Cons: We have to come down to the bid price. Sometimes we don't make much.
Pros: Many sales come because people click on this offer.
Pros: People like their platform but the competition is fierce.
Cons: It's not worth it.
Pros: Many sales because people trust KBB.
Pros: It's a good idea so customers can go straight to our website to get the blue book value, and they like the trade in instant cash offer.
Pros: Easy for customers to know what their car is worth. Easy for us to find them.
Pros: This product works well for our dealership
Pros: It doesn't seem like people use it much, they don't give us much feedback.
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