Kelley Blue Book

Pros: Helps when making the deal to see what trade in value and cash value would be, we honor it.

Cons:

Pros: The pricing guide for trade in and market value are very clear and comparisons are there for our customers.

Cons:

Pros: We've had it almost 2 months and got 80 leads the 2nd month. It's great.

Cons:

Pros: Valuable tool to have, makes selling easier to have this information.

Cons:

Pros: This gets some action from customers, gets us more leads.

Cons:

Pros: People love checking this out to see what they can get for their vehicle. Brings leads and gives us a good starting point for a deal.

Cons:

Pros: Customers find this easy to fill out and can get a voucher to sell it if they want to.

Cons:

Pros: Helps us when they apply, all the numbers for trade are there and we can run with it.

Cons:

Pros: Provides us with a lot of good information for the customer's trade in and provides them with information if they don't want to trade it in.

Cons:

Pros: The customer comes away with an amount and can use it or not. We honor it.

Cons: