Kelley Blue Book

Pros: Sometimes we get stuck with a high trade-in price.

Cons: Prices seem inflated to us.

Pros: Helps us by the customer establishing the value of their vehicle. They have a heads up on the numbers.

Cons:

Pros: Customers use this and we get great leads. It also shows them the market value,

Cons:

Pros: Easy for customers to use, gets used a lot.

Cons:

Pros: Good product to find value and provides us with leads.

Cons:

Pros: People seem to love this site, it gets used a lot.

Cons:

Pros: Many vehicles sold through KBB.

Cons:

Pros: Probably worth it to keep it on the site, other sources are better.

Cons: Not the sharpest knife in the drawer.

Pros: This has been a great tool for us, used by customers a lot.

Cons:

Pros: Gives them an idea of what the market value is.

Cons: