Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kelly Kleinman

Kelly Kleinman Digital Content Director

Exclusive Blog Posts

Skills to Look For in a New Hire

Skills to Look For in a New Hire

Look across your service department’s front line, then in the shop. If you’re one of the average American dealerships, you have a vacancy in at…

DrivingSales Executive Summit Speakers Announced

DrivingSales Executive Summit Speakers Announced

DrivingSales Executive Summit Announces 2018 Breakout Speakers Industry leaders selected to present on emerging topics and proven tactics in Las Veg…

AIADA's Cody Lusk Testifies at Commerce Investigation Hearing

AIADA's Cody Lusk Testifies at Commerce Investigation Hearing

Today the President and CEO of the American International Automobile Dealers Association (AIADA) testified in front of the U.S. Department of Commernce&nbs…

Actor Mark Wahlberg now Owns a Dealership

Actor Mark Wahlberg now Owns a Dealership

In a move to grow his business portfolio, Marky Mark Wahlberg is breaking into the automotive world with a dealership in Columbus, Ohio. Yes, you read that…

The Future is Here … Is it the Car Vending Machine?

The Future is Here … Is it the Car Vending Machine?

Companies all around the world are picking up on the car vending machine trend. In recent news, Ford joining with tech giant Alibaba to create a cat-the…

Average Order Value on Social Media

 


We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms.  My contention, fully based on dozens of Facebook campaigns I've actually directed, is that only items with low cogs and a 10x markup can succeed.  This includes factoring in "Save-a-Sale" strategies, upsells, continuity, and bulk buy pricing.  I've never seen anything that sells for over $399 have long term success on FB.  I'd love to hear other folks thoughts!  

Thanks to Josh Wardini at www.webmastersjury.org for the infographic (small part of a huge infographic)

 Unlock all of the community & features  Join Now