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Jared Hamilton
From: Jared Hamilton
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Kelly Kleinman

Kelly Kleinman Digital Content Director

Exclusive Blog Posts

Cars.com Uncovers Insights about Holiday Shoppers

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Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black…

Does Your Homepage "Feel" Right?

Does Your Homepage "Feel" Right?

Unbounce co-founder and 2018 DSES keynote Oli Gardner discusses the importance of look and feel to your website's credibility.  And it's…

Why You Need To Have An Inbound Marketing Plan

Why You Need To Have An Inbound Marketing Plan

Starting a business today is easier than in the past, with the advent and development of the Internet and other technological resources now readily availab…

A Quick Tip to Increase Finance PVR

A Quick Tip to Increase Finance PVR

It's no secret that customers are wary of the Finance department.  Jason explains a simple tip that can help you build trust and set you up fo…

Where Will the Service Department Take Your Store in 2019?

Where Will the Service Department Take Your Store in 2019?

December is in full swing, hopefully off to a strong start. In the blink of an eye, it’s going to be New Year’s, and a blank slate will be …

Average Order Value on Social Media

 


We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms.  My contention, fully based on dozens of Facebook campaigns I've actually directed, is that only items with low cogs and a 10x markup can succeed.  This includes factoring in "Save-a-Sale" strategies, upsells, continuity, and bulk buy pricing.  I've never seen anything that sells for over $399 have long term success on FB.  I'd love to hear other folks thoughts!  

Thanks to Josh Wardini at www.webmastersjury.org for the infographic (small part of a huge infographic)

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