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Jared Hamilton
From: Jared Hamilton
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Kelly Kleinman

Kelly Kleinman Digital Content Director

Exclusive Blog Posts

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

This is a guest blog by Carla Fitzgerald, Chief Marketing Officer of Spireon. Carla is speaking at DSES in a breakout titled, Next Generation Automotive…

Rock’s Rants: Customers Not Signing ROs

Rock’s Rants: Customers Not Signing ROs

In my job I travel and work with many dealerships, and when I say many, I mean a lot. So I get to see firsthand what really happens in dealerships, as oppo…

Pontevedra, the City that Has Banned Cars, Coming to a Reality Near You?

Pontevedra, the City that Has Banned Cars, Coming to a Reality Near You?

    As much as we talk about autonomous cars, electric cars, and the future of the automotive industry in regards to future cityscapes,…

How to Validate Your Trade Number

How to Validate Your Trade Number

"How do I validate my trade number?" is a question we often hear.  If you factor in how many deals have trades and how many customers ha…

How to Spot If Your Agency Partner Isn’t Being Transparent

How to Spot If Your Agency Partner Isn’t Being Transparent

There is no shortage of digital marketing agencies, but there is a shortage of transparent ones. As your choices expand, it’s more important than eve…

Average Order Value on Social Media

 


We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms.  My contention, fully based on dozens of Facebook campaigns I've actually directed, is that only items with low cogs and a 10x markup can succeed.  This includes factoring in "Save-a-Sale" strategies, upsells, continuity, and bulk buy pricing.  I've never seen anything that sells for over $399 have long term success on FB.  I'd love to hear other folks thoughts!  

Thanks to Josh Wardini at www.webmastersjury.org for the infographic (small part of a huge infographic)

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