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Jared Hamilton
From: Jared Hamilton
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Kelly Kleinman

Kelly Kleinman Digital Content Director

Exclusive Blog Posts

7 Service Department Marketing Tactics + Examples

7 Service Department Marketing Tactics + Examples

Growing your dealership's service business isn't an easy job. With countless auto repair shops trying to steal your customers away and manufacturer-recomme…

Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Average Order Value on Social Media

 


We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms.  My contention, fully based on dozens of Facebook campaigns I've actually directed, is that only items with low cogs and a 10x markup can succeed.  This includes factoring in "Save-a-Sale" strategies, upsells, continuity, and bulk buy pricing.  I've never seen anything that sells for over $399 have long term success on FB.  I'd love to hear other folks thoughts!  

Thanks to Josh Wardini at www.webmastersjury.org for the infographic (small part of a huge infographic)

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