Dealership News
Average Order Value on Social Media
We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms. My contention, fully based on dozens of Facebook campaigns I've actually directed, is that only items with low cogs and a 10x markup can succeed. This includes factoring in "Save-a-Sale" strategies, upsells, continuity, and bulk buy pricing. I've never seen anything that sells for over $399 have long term success on FB. I'd love to hear other folks thoughts!
Thanks to Josh Wardini at www.webmastersjury.org for the infographic (small part of a huge infographic)
Now celebrating 10 years in the digital marketing space, Kelly Kleinman’s experience includes working in a variety of marketing and advertising capacities with such iconic American entities as the Los Angeles Dodgers, Los Angeles Lakers, MLB, NASCAR, Sony, Universal Studios, MGM, Allstate Insurance and many others. He’s written blogs covering a wide spectrum of topics. Highly experienced in the world of Google AdWords and B2C Social Media campaigns, he has also written dozens of websites across all categories and is a go-to digital media consultant for many companies looking to push the needle and get into the next gear. EMAIL: Kelly@dealershipnews.com
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