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We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms. My contention, fully based on dozens of Facebook campaigns I've actually directed, is that only items with low cogs and a 10x markup can succeed. This includes factoring in "Save-a-Sale" strategies, upsells, continuity, and bulk buy pricing. I've never seen anything that sells for over $399 have long term success on FB. I'd love to hear other folks thoughts!
Thanks to Josh Wardini at www.webmastersjury.org for the infographic (small part of a huge infographic)