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Ken Gregson

Ken Gregson Strategic Consultant

Profile

Name: Ken Gregson
Title: Strategic Consultant
Company: DrivingSales
Phone: Private
Location: Private , Private
Summary:
I was fortunate to spend the last 15 years with AutoNation, America's largest auto retailer. Leading their Variable Operations Learning and Performance teams across the country. My teams helped turn ideas into results. Bridging the gap between strategy and execution, process and behavior change, learning and performance improvement in the following areas: AutoNation Express Digital Retailing New Vehicle Market-Based Pricing Showroom Sales Process, Negotiation and Desking Ecommerce and Phone Processes & Sales Results Sales Systems Business Owner (CRM, Web Desking, LMS, etc.) Learning Strategy, Design, Development and Implementation General Manager and Sales Manager Leadership Development

Recent Activity

Blog Posts

The Weakest Link in Data Attribution Part II: Data Standardization

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer p…

Sleepers: How to Maximize the Hidden Value of your Database

Sleepers: How to Maximize the Hidden Value of your Database

This is a guest blog by Jon Petron, Vice President of Advanced Services for Outsell.   Jon and Paul Schnell, the Digital marketing Director at…

Getting The Most Bang From Your Social Media Bucks

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consume…

Full Stack Marketers Toolkit

Full Stack Marketers Toolkit

  A list of digital hacks and tools for full-stack marketers Research and Development BuiltWith - Web technology information…

What Does the Modern Sales Process Look Like?

What Does the Modern Sales Process Look Like?

In this video we discuss what the sales process needs to look like today to improve the customer experience and grow.…

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