The consumer is the life-blood of any business, and franchise auto dealers must implement consumer centric solutions that will encourage consumers to conduct business with your dealership(s).

As you read a few of the customer quotes below, it's important to note that consumers are conducting business with dealers that are geographically located further away, and dealers that are located closer to the consumer aren't winning their business. Why? Dealers that provide Service Customer Pick-up & Delivery are winning the consumer's business based upon improving the customer experience. Make it convenient for the customer and you'll win that customer.

"Chadwick was great. The service is amazing and I'm so happy it was available. It makes it easy to do business with Weatherford which is not necessarily our closest/easiest to get to BMW dealership"

"It's a good service to add for free to encourage people to use Weatherford. Otherwise would just go to SF BMW service center since it's easier to get to driving myself"

"This service makes it very convenient for my vehicle to be serviced at whichever time that BMW is available to provide service. Were I required to deliver my own vehicle, I would be more troubled to find a service time that was convenient for me as well"

"I love the service, it encourages me to stay with BMW vehicles. It allows BMW to stand apart from some of the other brand cars by offering this"

These are just a few of the thousands of customer comments regarding Service Customer Pick-up & Delivery Valet. Are you ready to start winning your lost UIO and conquest customers back today?

Ken Hite is Senior Vice President at RedCap. RedCap's technology and drivers are utilized by OEMs and dealers for Service Customer Pick-up and Delivery, as well as Consumer Test Drives. Ken has 25 years experience within the automotive industry, inclusive of retail, OEM, after-market and start-ups. The auto industry must learn to exceed customer expectations and implement business processes based upon customer convenience.