Ken Hite

Company: RedCap

Ken Hite Blog
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Ken Hite

RedCap

Sep 9, 2016

Selling Cars Is So Easy...Providing Dealers Deliver What Consumers Want

Consumers seek convenience in every aspect of their lives, inclusive of shopping for a new car. Consumers are very busy, and simply don't have time to visit the dealership when considering a new purchase...the solution is very simple, deliver the Test Drive to the consumer using your staff, inventory and a turnkey uber=like system to manage the process.

Technology is currently utilized by OEMs and franchise dealers to deliver Test Drive experiences directly to the consumer's home. Along with convenience, consumers enjoy driving in their own neighborhood, fitting the car in their garage, and seeing how their golf clubs or bike fit in the trunk.  There are many benefits to the dealer such as accurate contact information and awareness of other cars in the garage.

Ken Hite is Senior Vice President at RedCap. RedCap's technology and drivers are utilized by OEMs and dealers for test drives and service customer pick-up and delivery. Ken has 25 years experience within the automotive industry, inclusive of retail, OEM, after-market and start-ups. The auto industry must learn to exceed customer expectations and implement business processes based upon customer convenience. 

 

Ken Hite

RedCap

Senior Vice President Enterprise Sales/Business Development

1350

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