Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Saraso…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

Graphic Placement Makes a Difference- Tips to Improve your Website!

More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same live chat and real-time analytics reporting software we sell to dealers every day to engage visitors on our own website and to provide the managed live chat service for which we are so respected.

The analysis of more than one million live chat conversations allowed us to develop the following live chat deployment best practices. These are the same strategies that we employ on our website and recommend to our clients for the greatest success:

1) Avoid chat graphic styles and designs that blend in with the content and background of the webpage.
Chat graphics should be eye-catching and pop from the page so consumers take note of their location and availability. These graphics can help promote your brand, but should be quickly noticeable too!

2) Place chat buttons on the header of each web page.
If chat buttons are placed at the top of the page, they are more quickly and easily recognized by consumers. Our data shows the higher the button’s placement on the page, the higher the conversion rate of visitors to chats for your website.

3) Make sure the placement and design of chat graphics are consistent on all pages.  

Consistency allows users to easily recall chat button locations and readily engage in chat without having to search the website.

4) Keep visitors on your site while they engage with your social media.
A connectivity toolbar on each web-page will created an integrated social shopping experience for website visitors by allowing them to engage with your social content without leaving your site.  When used in conjunction with “forced” proactive invitations, connectivity toolbars achieve the highest conversion rate on non-inventory pages.

If you find that your website is lacking these strategies to great success, call your website/chat provider and they should be able to handle it. 

Heads up! Todd is doing a webinar this Thursday, June 7th on Digital Dealer: Check it out!

 Unlock all of the community & features  Join Now