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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

Mobile Ads-is it Worth it?

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile Insights.

Below, other findings from the Prosper Mobile Insights survey:

  • Men pay more attention to ads, and are more likely to be influenced by ads
  • Men are more likely than women to regularly pay attention to mobile ads, particularly when surfing the Web (38.2% of men vs. 32.8% of women), watching video clips (17.8% vs. 12.6%) and, surprisingly, shopping (21.7% vs. 16.1%).
  • Moreover, 51.0% of men say ads viewed via smartphone or tablet regularly or occasionally influence the products and brands they purchase, compared with 43.7% of women who say the same.
  • Most mobile users would not pay to remove ads on apps or social sites

If this doesn't convince you, total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media. 

Additionally, though search and display continued to lead ad formats in 2011, mobile emerged as relevant category, increasing 149%, from $641 million in 2010, to $1.60 billion in 2011.

This growth doesn't look like it is slowing down either. "Mobile will also reach the $100 billion mark in 2015 faster than any other communications industry, driven by several key growth drivers, including strong growth in overall mobile device penetration, the transition to smartphones and tablets, the torrent of new mobile content launches, and the continued growth of consumer and business time spent with mobile media," said Patrick Quinn, CEO of PQ Media. 

Jim Bell
Mmmmm....data. Thanks for sharing all of this great info. Everything is definitely shifting to mobile and this just backs everything up.

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