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Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, turn them off to their competitors.
According to Al Davidson, founder of Strategic Sales & Marketing, these are the top 3 ways that sales reps kill their sales leads:
If you understand the questions a consumer asks during the buying process and analyze each question to find out what the customer really needs (Ex: asking about low mpg does not mean the customer wants to buy a hybrid vehicle) , your answers and follow up with the consumer can be more helpful to them. Avoid the mistakes mentioned above and you should see an increase in sales (and sales leads), customer retention, and brand loyalty.