Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Gen Y: The Go Nowhere Generation?

 

After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with reality (and losing). We are apparently the Go Nowhere Generation, that would rather be on Facebook than get their drivers licenses and move out of state.

Just as Mad Men’s Jaguar episode doesn’t represent the automotive industry and where it is today, I’m here to say that this 12 minute segment doesn’t represent ALL of my generation. I agree with some things that were mentioned in this video, such as we do have it easier than our parents. My father for example, had to hitchhike in order to go to his college classes (took him about 2 hours to get to school) and he did this up until his Masters in Biology. I don’t think anyone would ever do such a thing nowadays.

Here’s a thought:
What this video and article failed to mention are the demographics behind the kids moving back in with their parents. If they are part of a collective culture, (Hispanic, Asian, etc.) this is seen as a norm. My mother would tell me that the girl wouldn’t move out of the house until they were married. I laughed at that statement, saying that wasn’t possibly true, but whenever my mother tells her friends that I bought my own condo and already moved out, they simply reply with, “Tan joven!” (so young).

But let’s get back to this “Go Nowhere Generation” label and disprove it (on my part at least):

When I turned 15, the first thing I did was get my permit. By 16, I had a part time job, a credit card (as per my father’s advice), was on the high school soccer team, and took AP classes. While in highschool I received  a scholarship for school, and continued working throughout my whole college career. In my senior year of college, I had an internship at a non-profit, a part time job, and I went to school full time. I graduated debt free with no student loans.

Does that sound lazy? I didn’t want to move out of state because I grew up moving every 3-4 years and was tired of it. While in the process of buying my condo, lenders believed that I didn’t have good credit because I was so “young”. “Oh wow, you have great credit and you’re so young!” they would say. Is 24 too young to have good credit?

My point?
Don’t discredit me because I’m young and don’t discredit your young consumers either. We aren’t all going nowhere and we aren’t all glued to our cell phones and tablets. We do like to stop and smell the roses, and we notice there is a world outside of the Internet. So, as I’ve mentioned before in previous blogs, each customer is unique and you shouldn’t lump us all into a collective pot and treat us all the same.

 

What do YOU think? Is Gen Y the doom of civilization? 

Jeremy Alicandri
It's a hard time for Gen Y. Many of us went to college, and yet, we still can't find jobs. I know plenty of friends with $200k in student loans and are happy just to find a job paying $40k/year!

 Unlock all of the community & features  Join Now