CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first rating I see is that of Google 22/30 which is great! Notice their Dealerrater.com (4.5 rating) review is ranked in the Google search below Yelp (1.5 rating) and Autotrader. If you did this exercise for any dealership, you would find the results would be about the same.
So, how can you boost your star/rating power and in turn, gain more traffic to your dealership and potentially increase sales?
Communicate for engagement:
Understand Google Rating as well as other rating services:
My point?Better reviews could mean more sales for your dealership! You can also ask specific follow-up questions in addition to having customers fill out a Google or DealerRater review. Doing this, can help create solutions for customer issues that will improve your business and keep future customers from having the same concern. By following these suggestions, you should be able to get a 5 star or 30/30 rating in no time!
What do you think? Are Google reviews vital to the success of your brand? Or does your dealership focus on another rating platform? Do you have any suggestions to improve your Google rating?