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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Ketty Colom

Ketty Colom Digital Marketing Specialist

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A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the page, on Pinterest it is shifted from the top to bottom.

The study, used the webcams of 600 participants to track their eye movements as they looked at top category and brand Pinterest pages for 10-second intervals. They answered a quick survey about each page after viewing it.

Here are some more interesting results from the study:

  • Top pins pop. Pins that were front and center were seen by the highest percentage of viewers.
  • Faces attract attention. As with most social media sites, respondents looked at faces on Pinterest at more than objects.
  • Profile information isn’t always as noticeable as profile content. Profile image and information may dominate attention on Facebook, but on Pinterest fewer people noticed it than those who noticed content.
  • The percentage of people who looked at profile information at the top of brand pages in the study was the same or lower than that of the pages’ most-looked-at pins. On average, this info was looked at second, not first.
  • Brand pages are just as popular as category pages. Participants were slightly more likely to say brand pages made them want to repin stuff, recommend the page to friends and tell their friends about it. More of them also said the pages were definitely inspiring and had good pieces of advice.
  • People like brands better after viewing their Pinterest pages. The majority of participants said that viewing a brand’s page improved their opinion about the brand and said they were more likely to purchase something from it.

 

What do you think? Do you have a Pinterest account for your dealership? If not, why? If yes, share your Pinterest link below and ActivEngage will follow your boards! =) 

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