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I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the page, on Pinterest it is shifted from the top to bottom.
The study, used the webcams of 600 participants to track their eye movements as they looked at top category and brand Pinterest pages for 10-second intervals. They answered a quick survey about each page after viewing it.
Here are some more interesting results from the study:
What do you think? Do you have a Pinterest account for your dealership? If not, why? If yes, share your Pinterest link below and ActivEngage will follow your boards! =)