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As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the chatter and your dealership. Keep in mind that although your potential customer has access to countless forms of information online, one thing hasn’t changed: until someone gets in a car and drives it, they can’t be sure of their purchase.
There is plenty of literature on the Web that establishes the best practices of live chat for automotive dealers. Watch out for these articles, if they are not from credible sources! Here are some common misconceptions that are found online about live chat and the real facts to help your dealership master the art of chat.
Misconceptions of automotive live chat:
2. Asking for contact information too early in the chat
3. Never ignore questions
4. Be persistent by offering promotional materials, direct mails of offers, or by calling them.
5. While chatting, watch your tone in your responses.
We view our live chat services as more than just a lead providing machine, so we task ourselves with building a relationship with the customer for your dealership so that visitors feel tied to your dealerships. “We are handling the ‘meet and greet’ and some needs analysis, allowing the dealership to do what they do best - sell cars,” Marshall commented.