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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

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Bilingual Chat Matters

 

Does your dealer live chat provide the ability to chat in different languages? Can you speak at least two different  languages? It is no surprise that due to globalization and the Internet, human beings are more interconnected than ever. It is simply not just a perk or advantage that you know another language, it is becoming a must!

At ActivEngage we provide dealer live chat that translates into 16 different languages, from Arabic, to Catanese, and French. It doesn’t stop there either, 37% of our employees are proficient in at least two different languages with Spanish being one of them.  Why is this important? Spanish is the country’s unofficial second language. With more than 40 million Hispanics in the US today and an estimated annual growth rate of 4.65, the Latino community will add 1.7 million people to its population every year. In addition, being bilingual has its advantages:

 

  • Being able to learn new words easily
  • Being able to use information in new ways
  • Coming up with solutions to problems
  • Good listening skills
  • Connecting with others easily and quickly


Probably, one of the most important aspects of being bilingual is that we are better at multitasking. As Ellen Bialystok a cognitive neuroscientist states, “There’s a system in your brain, the executive control system. It’s a general manager. Its job is to keep you focused on what is relevant, while ignoring distractions. It’s what makes it possible for you to hold two different things in your mind at one time and switch between them.”

Why partner with a dealer live chat provider that doesn’t offer the ability to translate a conversation into different languages or outsource to a dealer live chat provider that doesn’t meet the demographics you need in order to communicate with your site visitors without a translator? You wouldn’t refuse to hire a salesperson that’s fluent in Spanish if you live in an area where a majority of Hispanics reside, would you? Then why is it not the same case with your dealer live chat? Partner with a dealer live chat company that can meet your dealership’s needs and expectations.

Bryan Armstrong
Bueno! Bravo! Subarashi!! Awesome! Wider appeal and making conversion easier...sounds like a no-brainer. ;)
Ketty Colom
Claro! No brainer indeed!

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