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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time to acknowledge their feeligns. Given this case, we all want to empathize with someone, not just show sympathy. So why not apply empathy to your marketing tactics as well as your customer service? Read more here to find out how to implement empathy today! 

Chris Costner
Ketty this is SPOT ON I must say. A genuine willingness to listen is a great beginning to any relationship. Like the art of external listening, our "inner ear" must be trained to hear what is really going on with others. If I get off on the wrong foot with someone I have learned to step back and get my mind into gear. Thanks for sharing.
Ketty Colom
Chris, have you heard of the 3 part brain? According to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer. I'll have a blog post on this later on during the week.
Jim Bell
Like Chris said, spot on. Too many times do we see salesmen sympathize with the customer and not empathize. We need to empathize with them and then we can still hold our profits. If we sympathize with the customer too much, then they will get in our pockets and the salesperson will work against the desk.

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