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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time to acknowledge their feeligns. Given this case, we all want to empathize with someone, not just show sympathy. So why not apply empathy to your marketing tactics as well as your customer service? Read more here to find out how to implement empathy today! 

Chris Costner
Ketty this is SPOT ON I must say. A genuine willingness to listen is a great beginning to any relationship. Like the art of external listening, our "inner ear" must be trained to hear what is really going on with others. If I get off on the wrong foot with someone I have learned to step back and get my mind into gear. Thanks for sharing.
Ketty Colom
Chris, have you heard of the 3 part brain? According to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer. I'll have a blog post on this later on during the week.
Jim Bell
Like Chris said, spot on. Too many times do we see salesmen sympathize with the customer and not empathize. We need to empathize with them and then we can still hold our profits. If we sympathize with the customer too much, then they will get in our pockets and the salesperson will work against the desk.

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