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We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time to acknowledge their feeligns. Given this case, we all want to empathize with someone, not just show sympathy. So why not apply empathy to your marketing tactics as well as your customer service? Read more here to find out how to implement empathy today!