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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

SEO 101

 

 

If you aren’t too keen on search engine optimization, I’m here to help you whether you’re going to SEO your website yourself or outsource it. First thing's first, you must always have a strategy.

Pre-Plan
Search engines consider a number of factors when determining how to index. For example, the way the pages of your site link together (i.e. the information architecture) will determine how easy it is for search engines to crawl and index. Also, the speed at which your pages load is a strong signal to search engines about the usability of your site.

Keyword Research
What are customers typing into search engines in order to find you? You need to know what content is most appropriate to your target audience and what they are looking for. You also need to know what title to give your homepage, your product pages, your category pages, etc.

Keyword research is the process of finding out which search terms to go after to maximise the amount of traffic and, more importantly, conversions (form leads, sign-ups etc.) that your site attracts.
You can use the free Google Adwords Keyword Tool to retrieve approximate search volumes and ranking difficulty for each keyword and to get keyword suggestions.

Competitor Analysis
Once you’ve come up with some terms and headlines, it’s time to see how your competition ranks in relation to those keywords. Make sure you are signed out of Google when you search for each term to see which dealerships show up on the first page or else your search result will be biased.

Content Strategy
Simply replicating what your competitors are doing isn’t going to get you ranked above them any time soon. Search engines love fresh content, so create a blog and draft social media posts at least twice a week. Try creating buyer personas profiles, for your ideal customers, in order to help you decide how you would go about addressing those customers’ concerns or filling their needs. Do your ideal customers have a salary of over six figures? What are their paint points? Why do they usually buy from you? Answering these types of questions will help you build your buyer personas.

There you have it! Remember, improving your search engine rank by SEOing your website doesn’t happen overnight. Give search engines the time to process your website, I’d say at least a week or so and check to see where you rank.

Do you have any suggestions for improving SEO ranking? Please share them in the comments section below!

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