Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In a guest post at MarketingProfs' Daily Fix, Amanda DiSilvestro says that it takes little effort, and it might yield profitable results:
Bing-specific keyword research will take some time, she said, but the differences from Google are minor:
Now we're getting to the really easy part. Once you've optimized for Bing, you've also optimized for Yahoo! "Yahoo results are powered by Bing," DiSilvestro explains. "In other words, if you're optimizing for Google first and Bing second, your third-search engine is pretty darn simple."
Aside from these differences that Amanda stated, Microsoft's search engine also loves outbound links while Google does not really pay attention to them. It won’t hurt to add outbound links to your dealership’s blog to rank organically on this search engine.
Dealer Take Away: Don’t be narrowly focused just on Google, if you pay a little attention to Microsoft's search engine you’ll also gain Yahoo! prospects. If you need help on some easy ways to SEO your website, check out my previous blog SEO 101 and if you took the blind test, share your results in the comment section below!