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From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

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Bing and Yahoo SEO

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In a guest post at MarketingProfs' Daily Fix, Amanda DiSilvestro says that it takes little effort, and it might yield profitable results:

Bing-specific keyword research will take some time, she said, but the differences from Google are minor:

  • Domain age. "Bing puts more emphasis on domain age than Google," she notes. "If you have an older domain, you're already on your way! That was easy, right?"
  • Titles. Microsoft's search engine also puts a greater emphasis on title tags; be sure your title includes your keyword.
  • Flash. While Google is fairly hostile to Flash, Bing doesn't mind, and a Flash-heavy site should perform well.


Now we're getting to the really easy part. Once you've optimized for Bing, you've also optimized for Yahoo! "Yahoo results are powered by Bing," DiSilvestro explains. "In other words, if you're optimizing for Google first and Bing second, your third-search engine is pretty darn simple."

Aside from these differences that Amanda stated, Microsoft's search engine also loves outbound links while Google does not really pay attention to them. It won’t hurt to add outbound links to your dealership’s blog to rank organically on this search engine.

Dealer Take Away: Don’t be narrowly focused just on Google, if you pay a little attention to Microsoft's search engine you’ll also gain Yahoo! prospects. If you need help on some easy ways to SEO your website, check out my previous blog SEO 101 and if you took the  blind test, share your results in the comment section below!

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