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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

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The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Keeping the In-Person Touch While Selling Cars in the Digital Age

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  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

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Facebook's New Collections Feature

 

Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.

Right now a couple of brands are testing this new feature, Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com support this new collections feature.

So I mosied on  over to the Pottery Barn page and tested out this cool feature. Once I clicked on like this is what appeared:

A little window popped up asking me why I liked this. Well, I had no real answer to give since I’ve never set foot in a Pottery Barn, but I’m sure avid customers of this retail store will have loads to say.

On Smith Optics they even  have an option of buying their sunglasses:

So where does these collection of products go? Look below, Facebook kindly organizes what products I liked in my Activity Log-how great this this?

A spokesperson for Facebook in a statement described Collections as "a small test in which a few select businesses will be able to share information about their products," adding, “ we've seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections.  Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of  Facebook.”

Hmm, that kind of sounds like Pinterest to me. Do you think Facebook will try to buy out Pinterest?

 

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