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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Facebook's New Collections Feature

 

Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.

Right now a couple of brands are testing this new feature, Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com support this new collections feature.

So I mosied on  over to the Pottery Barn page and tested out this cool feature. Once I clicked on like this is what appeared:

A little window popped up asking me why I liked this. Well, I had no real answer to give since I’ve never set foot in a Pottery Barn, but I’m sure avid customers of this retail store will have loads to say.

On Smith Optics they even  have an option of buying their sunglasses:

So where does these collection of products go? Look below, Facebook kindly organizes what products I liked in my Activity Log-how great this this?

A spokesperson for Facebook in a statement described Collections as "a small test in which a few select businesses will be able to share information about their products," adding, “ we've seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections.  Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of  Facebook.”

Hmm, that kind of sounds like Pinterest to me. Do you think Facebook will try to buy out Pinterest?

 

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