It’s about that time again to see what is the most recognized brand in the world and on Facebook. The latest study from Interbrand
reveals globally recognized brands while a study from Covario
names the top brands on Facebook. How did the automotive industry fair in these studies? Pretty dang well!
Here is how the automotive industry performed in global brand recognition:
Auto brands are moving beyond recovery! Automakers are developing more effective, tech-savvy ways to reach target markets and help prospective buyers better relate to car brands.
Audi's (No. 55) digital showroom, Audi City, is revolutionizing the future of retailing by combining digital product presentations and personal contact with dealers. Similarly, Ford (No. 45) is working to improve MyTouch, its in-car communications and entertainment system. Brands such as BMW (No. 12) and Hyundai (No. 53) are investing in global brand campaigns and are becoming more digitally connected and tailored to narrower target groups. Then there’s Toyota who broke into the top 10 ranking.
Here is what Jez Frampton, Interbrand's Global CEO, added to this study, “"The world's 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of touchpoints."
While Covario reveals Hyundai to be the 2nd most recognized brand on Facebook:
How did they come up with this score?
The Facebook Presence ranking is based on a weighted model composed of each brand's reach (number/ growth of followers), engagement (monthly posts, likes, comments and applications), technical aspects Facebook page (brand name usage, linkage to a brand's website, etc.), and reputation (particularly negative, user-generated Facebook sites about a brand):
If you want to take a look at other studies from Interbrand click here, they have a pretty hefty library of studies and they segment branding studies from region, industry, and country.