Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Transforming the F&I Experience

Transforming the F&I Experience

In this post, I want to share a short story that led to a revelation for one F&I product provider as well as try to remind us that while technology will co…

Need more of a Following?

 

You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is pretty darn small. So how do you get your word out there? Recruit people with high influence on the Web to help get your word out to a larger audience. Yes, you need the cool kids.

Danny Iny's Copyblogger post titled "Four Proven Strategies for Finding a Wider Audience for Your Content," outlines the following tips so can help you do just that:

  • Involve influential people in your project. First, brainstorm projects.Then, research which influencers would best suit those projects. In your proposal to these popular kids, discuss the benefits to them and their audience. Be available to answer questions, and be patient. If you can get an influencer to join in, you'll have a powerful person talking about your brand and content.
  • Interview influencers. "Survey your audience, either directly or indirectly about what kind of information they are looking for from experts," recommends Iny. "Create a list of options that you are fairly confident will be valuable for them—and for people who aren't a part of your audience but should be."
  • Launch a Klout Perks campaign. "In a nutshell, you can ask companies like Klout to find key influencers in your niche, and you can give those influencers 'Perks' in hopes that they will spread the word for you," suggests Iny. "This is usually free sample merchandise, but you could just as easily do it yourself using exclusive content."
  • Craft an irresistibly sharable presentation. Influencers have spent a lot of time and energy building and maintaining their following. "If you can offer them something incredibly valuable to give their followers...they'll often jump at the chance to help fill their editorial calendar," says Iny.

What do you think of these tips? Do you have any additional tips you feel should be on this list?

 

 Unlock all of the community & features  Join Now