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From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Need more of a Following?

 

You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is pretty darn small. So how do you get your word out there? Recruit people with high influence on the Web to help get your word out to a larger audience. Yes, you need the cool kids.

Danny Iny's Copyblogger post titled "Four Proven Strategies for Finding a Wider Audience for Your Content," outlines the following tips so can help you do just that:

  • Involve influential people in your project. First, brainstorm projects.Then, research which influencers would best suit those projects. In your proposal to these popular kids, discuss the benefits to them and their audience. Be available to answer questions, and be patient. If you can get an influencer to join in, you'll have a powerful person talking about your brand and content.
  • Interview influencers. "Survey your audience, either directly or indirectly about what kind of information they are looking for from experts," recommends Iny. "Create a list of options that you are fairly confident will be valuable for them—and for people who aren't a part of your audience but should be."
  • Launch a Klout Perks campaign. "In a nutshell, you can ask companies like Klout to find key influencers in your niche, and you can give those influencers 'Perks' in hopes that they will spread the word for you," suggests Iny. "This is usually free sample merchandise, but you could just as easily do it yourself using exclusive content."
  • Craft an irresistibly sharable presentation. Influencers have spent a lot of time and energy building and maintaining their following. "If you can offer them something incredibly valuable to give their followers...they'll often jump at the chance to help fill their editorial calendar," says Iny.

What do you think of these tips? Do you have any additional tips you feel should be on this list?

 

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