Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

Are your Video Ads Ready for the Holidays?

 

The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study.

You still have time to make great video ads and here are some helpful tips from SundaySky:

1. Use pre-roll ads and personalize them for brand and performance value
Pre-roll video advertising is the fastest-growing and most effective form of online advertising. These ads guarantee views, so allocate your holiday ad spend accordingly. Retargeting website abandoners with personalized pre-roll ads can also bridge brand and performance advertising disciplines, supporting the creative messaging, reach, and scale requirements of brand advertisers, as well as critical action-driven, tracking, and optimization elements that performance marketers require.
2. Be festive
The holiday season presents an opportunity to refresh your brand's personality, so infuse video ads with seasonal messages that engage customers in new ways.
For example, last year, Hyundai introduced a new holiday theme into its communications: Hyundai Holidays and Jingle Bells.
3. Keep video ads updated to reflect promotions and price changes
Consumers seek out special offers, and retailers will offer an abundance of limited-time discounts, free shipping, door-busters, and "act now" events during the season. Though time-sensitive promotions are great tactics for motivating customers, they also put added pressure on brands. Communications, regardless of channel, must be timely.
4. Ensure performance with interactivity
Interactive call-to-action buttons are critical to driving the performance of any offer type presented within video ads. In the absence of interactivity, a next-best approach is adding a promotional code, or even a QR code that can be scanned with mobile devices.

What do you think of these tips? Do you have any additional tips to add to this list? What has worked for your dealership in the past? Respond in the comment section below!

 

 Unlock all of the community & features  Join Now