Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study.
You still have time to make great video ads and here are some helpful tips from SundaySky:
1. Use pre-roll ads and personalize them for brand and performance value
Pre-roll video advertising is the fastest-growing and most effective form of online advertising. These ads guarantee views, so allocate your holiday ad spend accordingly. Retargeting website abandoners with personalized pre-roll ads can also bridge brand and performance advertising disciplines, supporting the creative messaging, reach, and scale requirements of brand advertisers, as well as critical action-driven, tracking, and optimization elements that performance marketers require.
2. Be festive
The holiday season presents an opportunity to refresh your brand's personality, so infuse video ads with seasonal messages that engage customers in new ways.
For example, last year, Hyundai introduced a new holiday theme into its communications: Hyundai Holidays and Jingle Bells.
3. Keep video ads updated to reflect promotions and price changes
Consumers seek out special offers, and retailers will offer an abundance of limited-time discounts, free shipping, door-busters, and "act now" events during the season. Though time-sensitive promotions are great tactics for motivating customers, they also put added pressure on brands. Communications, regardless of channel, must be timely.
4. Ensure performance with interactivity
Interactive call-to-action buttons are critical to driving the performance of any offer type presented within video ads. In the absence of interactivity, a next-best approach is adding a promotional code, or even a QR code that can be scanned with mobile devices.
What do you think of these tips? Do you have any additional tips to add to this list? What has worked for your dealership in the past? Respond in the comment section below!