Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Facebook’s Get Ready, Get Set, Go Groups!

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…

Mark Cuban's Facebook Outcry

 

Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with the social network giant and plans to go elsewhere with his business. He is sick of getting hit with fees up to $5k to get his message across to Mavericks fans stating on the Inquisitor, "We are moving far more aggressively into Twitter and reducing any and all emphasis on Facebook," Cuban says, via email. "We won't abandon it, we will still use it, but our priority is to add followers that our brands can reach on non-Facebook platforms first."

Mark Cuban's Dallas Mavericks, like other brands, are seeing a disconnect, "I think the same applies to brands as well. Remember most brands don't have social media departments. They rely on common sense. If someone likes your brand, it seems like common sense to me that you can expect your posts to reach 100% of those that like your brand. Doesn't it to you?"

Is limiting your Facebook posts a good idea? According to Adobe engagement levels with  brand posts jumped 896% over those recorded a year earlier (index base of 100%). The figures below show quarterly index changes over the 3Q11 baseline for brand post engagement:

Those increases in engagement are due to three main factors, according to Adobe:

  1. Brands' adopting Facebook's Timeline feature, introduced in late 2011.
  2. The adoption of new acquisition and engagement metrics.
  3. More effective social marketing by brands.

 

Either way  Mark Cuban says he is no expert in social media stating, "And let me add, I'm not trying to come off as some Facebook expert. I'm not. I have a bunch of little companies via SharkTank and other investments that use Facebook in the normal course of business. They shouldn't have go to great lengths to figure out the nuances of Facebook audience reach. That complexity, IMHO, will come back to haunt Facebook."

What do you think of Mark Cuban’s public outcry of these charges for visibility?

 
Kevin Frye
I am not surprised by the backlash. When Facebook users are used to getting everything for free, and then suddenly there are fees to get posts promoted, stories sponsored, etc, they push back. On the other hand, Facebook needs to monetize its platform to meet the expectations of thousands of investors who bought their stock. Something tells me that Mark Cuban's rant will have little change with Facebook...
Ketty Colom
I hope Cuban's rant will have at least some effect on FB. I feel like the reach of our posts keep going lower and lower.

 Unlock all of the community & features  Join Now