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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

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Driving Dogs and Social Media Engagement

 

The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to drive in rigs with paw-activated accelerators and brakes.

"Obviously, we think dogs are pretty smart and amazing. And we reckon, if more people thought the same, more of our dogs would find happy homes," the official Facebook page states. The interactive marketing campaign lives on the Driving Dogs Facebook page where visitors can learn about adopting a smart dog and about the Mini Cooper.”

I’m not just sharing this with you because I think these dogs are adorable, there’s a lesson to be learned on social media engagement strategy. The Auckland SPCA used the “See it here first” strategy. The only way you’ll be able to see these dogs drive a Mini Cooper you must go to their Facebook page.

There are 4 different social media strategies you could also use for your dealership:

1. The 'One Thing' Strategy
One approach to developing an engagement strategy is to determine the one thing that's relevant to your brand that will resonate with your customers.

2. The Zealot Strategy
Another approach is to make your brand accessible to the crowd and solicit its input, ideas, trial, and feedback. For example, you can post FAQs on how to change a tire or some quick tips on features a certain vehicle has like bluetooth, OnStar...etc.

3. The Guru Strategy
Another approach is to position your brand as the industry leader or innovator. Find out the top questions your sales people are getting and answer them in a blog!

4. The Gaming Strategy
Play with your customers. Develop contests, promotions, loyalty programs, etc.

If you want see if these adorable dogs can drive you can watch them live next Monday at 7pm!

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