Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Driving Dogs and Social Media Engagement

 

The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to drive in rigs with paw-activated accelerators and brakes.

"Obviously, we think dogs are pretty smart and amazing. And we reckon, if more people thought the same, more of our dogs would find happy homes," the official Facebook page states. The interactive marketing campaign lives on the Driving Dogs Facebook page where visitors can learn about adopting a smart dog and about the Mini Cooper.”

I’m not just sharing this with you because I think these dogs are adorable, there’s a lesson to be learned on social media engagement strategy. The Auckland SPCA used the “See it here first” strategy. The only way you’ll be able to see these dogs drive a Mini Cooper you must go to their Facebook page.

There are 4 different social media strategies you could also use for your dealership:

1. The 'One Thing' Strategy
One approach to developing an engagement strategy is to determine the one thing that's relevant to your brand that will resonate with your customers.

2. The Zealot Strategy
Another approach is to make your brand accessible to the crowd and solicit its input, ideas, trial, and feedback. For example, you can post FAQs on how to change a tire or some quick tips on features a certain vehicle has like bluetooth, OnStar...etc.

3. The Guru Strategy
Another approach is to position your brand as the industry leader or innovator. Find out the top questions your sales people are getting and answer them in a blog!

4. The Gaming Strategy
Play with your customers. Develop contests, promotions, loyalty programs, etc.

If you want see if these adorable dogs can drive you can watch them live next Monday at 7pm!

 Unlock all of the community & features  Join Now