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Ketty Colom

Ketty Colom Digital Marketing Specialist

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Will the Real VSA Please Stand Up?

 

They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.

Virtual Sales Associates (VSA’s) has become a popular title in the chat industry lately. ActivEngage coined this term in 2007 and now other chat providers are using that same terminology to describe their chatting staff.

That’s okay though, because there’s something that ActivEngage’s Virtual Sales Associates have that no other chat provider can match - passion. Passion for the car industry, passion for the art of conversation, passion for creating that very special connection with YOUR customer. Passion that cannot be imitated no matter how hard others try.

Passion cannot be Imitated.
As many of you know, I was a VSA for six months before moving into our marketing department. I came here knowing not a single thing about cars, the automotive industry, or car lingo. I was hesitant in my first chat because everything was new to me. However, with training, encouragement, and a wonderful team structure that provided ongoing support, I made it through and I shined. I shined through the busiest chatting month of the year - December. In a single day, I took 70+ chats. I didn’t miss a detail and it was invigorating! During those days, I received recognition for taking on so many chats and having over 80% of my chats converting to leads for our dealers, over 75% phone numbers acquired, and over 10% appointments set. Passion.

Every Chat, Every Word, Every Time!
The environment I was in created passion. Our Virtual Sales Associates have a motto, Every Chat, Every Word...Every Time. It’s painted on a bright orange wall, to remind each and every VSA what we do and the passion with which we do it.


Although others are naming their chat staff VSA’s, we know who the real VSA’s are and you will too when you read our chats.

I’ll leave you all with a video to let this sink in just a little bit more:
Watch as our Virtual Sales Director, Carol Marshall, describe our Virtual Sales Associates, the training they receive, and what they provide YOUR dealership. No other chat provider does what our VSA’s can do.

What is your dealership passionate about? Let us know in the comments section below!

 

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