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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Optimizing Your Dealership's FAQ

 

Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it?  Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.

A savvy website will keep an updated page of frequently asked questions to cut back on redundant contact submission, customer complains, and to help educate your shoppers about your dealership.

As a chatter I've received a couple of frequently asked questions such as:

Do you Finance people with challenged credit?

Is it better to lease or purchase a vehicle?

I have a vehicle I would like to trade in, how do you determine the value?

How can I tell when my vehicle needs service?

Do you sell vehicle parts for my model?

I like a vehicle at another dealership, can you transfer it to your dealership?

However, to truly know what frequent questions your customers are asking you need to take a look at your website form or chat transcripts and figure out what are the top 10 questions being asked. If you can, set up a system to tabulate questions for you.

Your goal here is to never answer the same question twice.  However, you must be proactive in responding to inquiry submissions, and if they ask a question that your FAQ already answers, direct them to the FAQ.  If their question hasn’t been addressed, write up a complete and effective response, and add another entry into your FAQ.

That being said, here are some key things to remember when you are creating your FAQ page:

1. How would your customers word a question?
2. Is your FAQ page clean to read and simple to use?
3. Is there a clear distinction in style between questions and answers?

There you go! If you have any other suggestions to add, feel free to do so in the comments section below! And as always - please subscribe to our blog for other ActivEngage updates!

 

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