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From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

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The Harlem Shake is Stupid!

 

harlem shake is stupid resized 600The Harlem Shake is stupid, yes, we all know it, but that’s why this video trend easily went viral. There is a lesson in marketing that can be learned from the stupidity of this Harlem Shake: it’s super easy to do.

If you want to Harlem Shake you:

  • Find a location.

  • Film one person dancing for 15 seconds with some sort of costume while everyone else does their regular thing.

  • After the bass drops, film a group of people dancing badly with costumes for 10 seconds.

  • Slow down the last two seconds of the dancing

  • Insert the Harlem shake song into your edited video and you’re done!

But it’s easier than that, it took me all in all 15 minutes of editing video to completeActivEngage’s Harlem Shake. So the marketing lesson here is that you NEED to make it easy for people to contribute.

A lot of social media contests, campaigns, loyalty programs, etc try to get consumers to “get involved”. To contribute. To create content. To vote or participate on some level.

All of these efforts involve a barrier to entry. The trick is to lower that barrier to entry and make it easier for your customers to engage.

The Harlem Shake has the lowest barrier to entry of any video trend I’ve seen. It is dead simple for any office, business, group of friends to decide, film, and publish their version of the video in a few minutes.

Dealer Take Away:

If you want to eventually drive a deeper and more meaningful participation from your audience the first step to getting them on board should be easy.

Eric Miltsch
This is one of the best meme's of all time - why? Because it's not a direct parody of an original (I bet 99% of the viewers of these videos have never seen the original) And ever subsequent video is, in my opinion, better than the original. Just as Ketty points out, this has a specific formula - so, that basically makes this a platform. A platform for original interpretation and continued success. Plus, the song isn't overplayed into our brains on the radio like we had to endure with Gangnam Style. And, if you want even more help making your own, here's a Harlem Shake app: https://play.google.com/store/apps/details?id=ru.boomfox.harlemshakecreator.lite&feature=more_from_developer#?t=W251bGwsMSwxLDEwMiwicnUuYm9vbWZveC5oYXJsZW1zaGFrZWNyZWF0b3IubGl0ZSJd Just be aware though, if haven't made one yet and are considering it, you run the risk of being labeled as late to the party.
Ketty Colom
Eric, the Miami Heat was REALLY late to the party, but since they're the Heat it was okay. I think the next viral trend will be goats. http://www.youtube.com/watch?v=yW5AJtG-8Tc
Eric Miltsch
Oh goats are so in now, lol.

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