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From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Gaining Email Subscriptions--the Right Way!

If you are one of those people that is buying list of email “subscribers”, stop doing it! Buyingcold email listsemail lists will damage your sender score and thus limit the amount of people who see your email in the first place! There is a better way to gain more email subscribers than buying them - find out how!

A company's sender score, which is tracked by Return Path, rates the reputation of every outgoing mail server IP address on a scale of 0-100. A company's sender score is determined by an algorithm that takes into account the ratio of undeliverable emails and spam reports for a company's sends.sender score


So how can you gain more email subscribers?

 

  • Make sure to provide the option to subscribe to your email updates in every channel possible (email, website, social media updates, etc). You will also want to be clear about what they will be receiving and how often in your request to subscribe. If the customer clearly understands what they are subscribing to, they will be more likely to subscribe.

 

  • Write a blog rich with content that your buyers will be interested in! Blogs, social media, and organic search are the least expensive marketing channels and, according to HubSpot's 2012 State of Inbound Marketing Report, inbound leads have a 13% higher close rate than traditional outbound leads (advertising, events, direct mail, etc). You don’t have to post a daily blog, but at least try once a month to start.

 

Remember though, once a customer subscribes to your blog, they expect the same quality of information to be delivered to their inbox. So, don’t switch to a heavy sales pitch as soon as you have their email addresses. Stay consistent.

 

  • Provide clear benefits for subscribers: Make sure people who subscribe to your emails have an edge over those who don't. Offer them an email only discount or give them a sneak peek of future vehicle models.


Dealer Takeaway:
An email should provide value to a subscriber, not bombarded them with marketing messages. Your emails should be customer focused - not dealership focused.

 

*Blog originally posted on www.activengage.com/blog

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