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Ketty Colom

Ketty Colom Digital Marketing Specialist

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The Power of Kawaii

Don’t fret about the latest viral video circulating around your office of kittens, baby pandas or puppies doing something adorable. A Japanese study found that the people who viewed images and videos of  baby animals improved their performance, and were more focused and careful in their tasks. That's why I always include a cute video in the Top Ten Blog Posts for the Week!

Japanese call this Kawaii. Kawaii is an attributive adjective in modern Japanese and is often translated into English as “cute.” Because cute things produce positive feelings, their influence may extend to other aspects of behavior.

So in essence, let your employees relax a little bit.  Social media is part of company culture, and excluding it will actually hinder employee performance. Also, human beings aren’t designed to expend energy continuously. Rather, we’re meant to pulse between spending and recovering energy.

So, here are some tips for your employees while they are on social media sharing those viral videos:

  1. Use it for a purpose --Social media can be a great way to network

  2. Teach them how to represent themselves with the highest integrity.

  3. Hold them accountable-- Keep them responsible for getting the daily required results for their particular jobs regardless of the time spent on the Web.

Now for your viewing pleasure and to boost your productivity a video of  a baby goat or some baby toucans.

 

 

*Blog originally posted at www.activengage.com/blog

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