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From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Seriously, Why Aren't You Blogging?

social media spendingBlogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report.

Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging

When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%).


In fact, blogs were found to be the fifth-most trustworthy source overall for information on the Internet. YouTube, Facebook and Google+ are the most popular social properties for consumers.

With the big investments brands are making on the social platforms, consumers said keeping up with a company’s activities and learning about products and services were the top reasons for following brands on Facebook, Twitter, YouTube, Pinterest and Instagram.

In short, where brands are spending is not fully aligned with how consumers are seeing value and being influenced.



Why do consumers follow brands?
Consumers engage with brands via social networking sites for various reasons:

  • Facebook users tend to “like” brands to learn about products and services (56%), keep up with brand-related activities (52%), and for sweepstakes and promos (48%); some 32% interact with brands to provide feedback.

  • Twitter users follow brands mostly to keep up with brand activities (57%) and learn about products and services (47%); some 27% do so to provide feedback.

  • YouTube users engage with brands mostly to learn about products and services (61%), keep up with brand-related activities (41%), and provide feedback (23%).

  • Pinterest users follow brands primarily to learn about products and services (56%), keep up with brand activities (35%), and for sweepstakes/promos (28%).

  • Instagram users follow brands to keep up with brand-related activities (41%), learn more about products and services (39%), and make purchases (27%).


Dealer Takeaway:
Blog, blog, blog! Then share your blog on social networks! Seriously! Why aren’t you blogging yet?

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