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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

5 Million People Aren't Seeing Your TV Spots

About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of non-traditional devices and services, according to a report by Nielsen. 

 
 

I’m not saying to stop your traditional TV advertising and I’m definitely not saying the entire population will convert to a Zero TV Households within the next year, but it is important to notice this trend and cater to the 5 million people that do not watch cable TV. Your website is the best tool for gaining more customers and leads so use it to capture the attention of 5 million Zero TV households.

Now that you have this data, let’s review ways you can beef up your online and mobile advertising as less than 10% of the Web is currently mobile ready (mobile search now accounts for abouthalf of all searches).

 

1. Keep Messages Simple

Complex language, metaphors, or details that require too much thinking should be avoided. Follow this rule of thumb: if someone can’t understand the ad within two seconds, the message needs to be simplified.

 

2. Provide a Strong Call-to-Action

Use straightforward descriptions -- “Click here for 20% Off,” or “Value your Trade Now!.”

 

3. Use Visually Compelling Imagery

Use images that capture the value of your message as consumers are more likely to click to your site.

 

4. Create a Sense of Urgency

Take advantage of seasonal and time-sensitive trends. Like VW’s SPRINGTOBER or Chevy’s Truck Month.

 

5. TEST!

When you've decided on the right messaging, call-to-action items, and images, your next step is A/B testing. A/B testing allows you to understand what features of your ad are compelling to a mobile user and which type of messaging and creative resonates best with them. There is always room for improvement so test, test and test some more.

 

Utilize these tips in your next website redesign. If your mobile site is set up poorly, you can expect that over half of these potential customers would not recommend you. Furthermore, 40% would then visit a competitor site after a bad mobile experience on yours.

If you need help in making your website mobile and tablet friendly,  check out my previous blog post!

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As always, follow @activengage and @kettyc for marketing tips, live chat updates, and more! 




















 

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